Strategic Media Sales Executive

Gray Local Media, Inc; Baton Rouge (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

Gray Media, via WAFB-TV in Baton Rouge, seeks an experienced Media Executive to join the sales team. You will identify prospects, develop partner-focused strategies, build presentations, negotiate and close deals, and nurture client relationships.

Base salary + commission; you will manage house accounts and work across departments to meet targets. If you thrive on hustling in digital and broadcast advertising, this role fits you.

Qualifications

• 2+ years of sales experience.
• Strategic, consultative selling on large deals.
• Proven ability to create presentations.
• Ability to work cross‑department to meet sales targets.
• Strong negotiation, organization, and communication skills.

Responsibilities

• Cultivate and maintain relationships with agency and client decision-makers.
• Answer leads via phone and email.
• Handle house accounts and administrative tasks as needed.
• Utilize collateral, presentations, reports, and data to convey capabilities.
• Forecast status and manage prospects in CRM.
• Meet and exceed sales targets monthly, quarterly, and annually.

Skills

Sales experience

Strategic selling

Presentation skills

Cross-functional collaboration

Negotiation skills

Project management

Communication skills

Results-driven

Relationship building

Tools

CRM

Job description

Gray Media, via WAFB-TV in Baton Rouge, seeks an experienced Media Executive to join the sales team. You will identify prospects, develop partner-focused strategies, build presentations, negotiate and close deals, and nurture client relationships.

Base salary + commission; you will manage house accounts and work across departments to meet targets. If you thrive on hustling in digital and broadcast advertising, this role fits you.