Messaging Lead, Product Marketing

NetApp, Inc.; San Jose (CA); Hybrid; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health Insurance

Retirement Plans

Stock Purchase Plan

RSUs

PTO

Job summary

NetApp, Inc. is seeking a Messaging Lead for Product Marketing in a hybrid San Jose role. You will own the storytelling framework, translate complex data storage concepts into compelling customer-facing copy, and drive messaging across solutions and launches.

Youll work closely with Product Marketing leadership and managers across functions to ensure differentiated, customer-driven narratives. Youll craft positioning statements, value propositions, and launch narratives, while partnering with

Qualifications

• Strategic messaging and storytelling expertise with hands-on writing ability.
• Ability to translate complex technical concepts into clear customer-facing copy.
• Experience shaping messaging strategy through strategic documents and guides.
• Collaborate with PMMs, Brand, Legal, Sales and GTM teams to ensure consistent messaging.

Responsibilities

• Lead messaging strategy for products, platforms, and capabilities with clear rationale.
• Provide data-driven guidance to PMM teams on framing products and launches.
• Write customer-facing messaging and develop positioning statements and value propositions.
• Create messaging frameworks, guides and launch narratives for multiple touchpoints.

Skills

Messaging strategy

Messaging execution

Storytelling

Cross-functional collaboration

Product marketing leadership

Education

Bachelor's degree or equivalent experience

Job description

Messaging Lead, Product Marketing

We are looking for a strategic storytelling and marketing expert to lead messaging workstreams across our portfolio. This is an individual contributor role designed for someone who has world‑class, hands‑on writing abilities and can translate complex technical products and services into understandable, relatable copy. You’ll need to be able to both formulate the strategy behind messaging through thoughtful strategic documents, as well as be able to write compelling customer‑facing copy. Should be well‑versed in AI tooling to inform work and drive results. Reporting to theSenior Director, Integrated Marketing and Messaging, you will drive messaging workstreams, partnering closely with Product Marketing leaders and managers across the organization to ensure consistent, differentiated, and customer‑driven narratives that scale across the company. This role is central to supporting the development of messaging deliverables for solutions and products, down to launches, sales motions, and copy used across customer touchpoints.

Job Requirements

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  Messaging Strategy and Execution

  
  
  
  
  • Lead individual workflows for messaging strategy for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
  
  
  • Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
  
  
  • Brainstorm and develop messaging that aligns to the strategy with clearly articulated rationale for recommendations through strategic documents.
  
  
  • Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.
  
  
  
  


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  Product Marketing Leadership Partnership

  
  
  
  
  • Guide PMM teams on framing products, solutions, and launches through strong point‑of‑view, data‑driven guidance, and hands‑on collaboration.
  
  
  • Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.
  
  
  
  


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  Copywriting & Storytelling

  
  
  
  
  • Write customer‑facing messaging. Be deeply hands‑on in writing
  
  
  • Develop positioning statements and value propositions
  
  
  • Create messaging frameworks and guides
  
  
  • Develop launch narratives and key messages
  
  
  • Write executive‑level storytelling and talking points
  
  
  • Create foundational copy used across web, sales, and GTM assets
  
  
  • Translate complex technical concepts into clear, compelling, customer‑centric language.
  
  
  
  


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  Cross‑Functional Collaboration

  
  
  
  
  • Partner closely with Product Management and Product Marketing managers to translate roadmap priorities and innovation into crisp, outcome‑oriented messaging.
  
  
  • Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging, brand narrative, campaigns, events, and thought leadership.
  
  
  • Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field.
  
  
  • Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging.
  
  
  
  


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  Preferred Qualifications

  
  
  
  
  • Experience working across multi-product or platform-based portfolios.
  
  
  • Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
  
  
  • Background in enterprise infrastructure, cloud, data, or SaaS markets.
  
  
  
  

Education

Minimum of 12 years of related experience with a Bachelor's degree or equivalent experience in place of a Bachelor's degree.

Compensation:
The target salary range for this position is $200,000-230,000 (San Jose, CA Range)The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You’ll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision‑making.