Strategic Media Planning Lead

Mindshare; Atlanta (GA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

EssenceMediacom, a leading WPP Media brand, seeks a Manager of Planning to direct daily account activities and translate client objectives into comprehensive media strategies. You will oversee media plans, mentor Associate staff, and collaborate with agency partners to drive impactful campaigns across digital and traditional channels.

You will work in a collaborative, hybrid environment with a focus on data-driven decision making and strong client relationships, while maintaining high integrity

Qualifications

• Bachelor's degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3-4 years experience in strategy/planning, preferably within a media agency setting.
• Experience across digital and traditional media channels.
• Experience with MediaOcean and Prisma is preferred.
• Ability to work autonomously in a fast-paced, deadline-driven environment.

Responsibilities

• Direct day-to-day account activities and translate marketing objectives into media strategies.
• Direct development of media plans aligned with the approved strategy.
• Develop the skills and knowledge of assigned Associate(s) and Senior Associate(s).
• Supervise, guide and counsel staff on day-to-day activities.
• Provide updates to media and agency partners on project status.
• Maintain ultimate media financial accountability with Client Accounting and agency partners.

Skills

Communication plan development

Client understanding of business

Media analyses

Agency coordination

Staff supervision

Planning staff training

Talent development

Financial accountability

Relationship management

Autonomous work

Multi-tasking

Education

Bachelor's degree in Advertising, Marketing, Business Administration or Communications

Tools

MediaOcean

Prisma

Job description

EssenceMediacom, a leading WPP Media brand, seeks a Manager of Planning to direct daily account activities and translate client objectives into comprehensive media strategies. You will oversee media plans, mentor Associate staff, and collaborate with agency partners to drive impactful campaigns across digital and traditional channels.

You will work in a collaborative, hybrid environment with a focus on data-driven decision making and strong client relationships, while maintaining high integrity