Senior Media Planning Strategist

Wpp; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision & dental insurance

Paid time off

Job summary

WPP is a leading global communications company delivering growth for brands through its AI-driven media platform. The role sits within WPP Media, focusing on strategy/planning across digital and traditional media.

You will collaborate with senior leaders, manage plans, and guide junior staff in a fast-paced, hybrid office in the US. The position requires 3–4 years in media strategy/planning, proficiency with MediaOcean/Prisma, and the ability to work autonomously while multi-tasking in a

Qualifications

• Bachelor’s Degree in advertising, marketing, business administration or communication, or equivalent experience.
• 3–4 years experience in strategy/planning, preferably in a media agency setting.
• Experience across digital and traditional media channels.
• Experience with tools such as MediaOcean and Prisma preferred.
• Experience in a data-driven environment is a plus.
• Ability to work autonomously in a fast-paced, deadline-oriented environment.
• Able to take direction and multi-task effectively.

Responsibilities

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses for ongoing work.
• Determine and supervise best possible implementation of approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associates and/or Associates on day-to-day activities.
• Train planning staff in media and marketing disciplines and client business specifics.
• Evaluate performance of staff via the talent development process.
• Provide insightful updates to media and agency partners on project status.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Maintain high integrity when managing relationships with agencies and media partners.

Skills

Strategy & Planning

Media channel experience

Autonomy & deadline orientation

Data-driven mindset

Education

Bachelor's degree in advertising/marketing/business or communications

Equivalent professional work experience

Tools

MediaOcean

Prisma

Job description

WPP is a leading global communications company delivering growth for brands through its AI-driven media platform. The role sits within WPP Media, focusing on strategy/planning across digital and traditional media.

You will collaborate with senior leaders, manage plans, and guide junior staff in a fast-paced, hybrid office in the US. The position requires 3–4 years in media strategy/planning, proficiency with MediaOcean/Prisma, and the ability to work autonomously while multi-tasking in a