Senior Associate, Planning

wppmedia; New York (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive medical insurance

Vision and dental insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Hybrid work model

Job summary

WPP Media, the AI-driven media operating unit of WPP, is seeking a data-driven media planner. You will analyze data, develop communication plan options, and deliver strategic recommendations to clients.

Join a hybrid team focused on integrating media, data, and partnerships to drive growth and creative personalization at scale.

Qualifications

• Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, reach/frequency, and goals.
• Proficiency with systems/tools.
• Strong quantitative skills and analytical abilities.
• Ability to work within a team and meet tight deadlines.
• Detail-oriented and highly organized; business-minded.

Responsibilities

• Partner with the Manager in developing communication plan options and recommendations.
• Gather and analyze data to provide media recommendations driven by insights.
• Deliver POVs/position papers on client issues or opportunities.
• Ensure execution of communication plans with budget control and timely updates.
• Prepare media authorizations per approved plans/project requests.
• Train and develop Associates, reviewing their work for accuracy.
• Maintain integrity and collaborate across internal and external teams.

Skills

Media planning

Data analysis

MS Office

Teamwork

Deadline management

Education

Bachelor's degree in Marketing/Media/Communications

Tools

MS Excel

MS Word

PowerPoint

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary & Impact

• Partner with the Manager in the development of communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
• Prepare media authorizations per approved plans/project requests.
• Train and developing Associate(s), as well as reviewing their work for accuracy.
• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
• Provide timely and accurate delivery of all work.

Requirements

• Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Proficiency with systems/tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Life at WPP Media & Benefits

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the off