Strategic Media Planning Lead

Starcom; New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Matching Gifts

Health/Wellness reimbursements

Job summary

Starcom in New York City is seeking a Media Planning Supervisor to service clients through the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels.

You will own tactical plan development, build recommendations, negotiate with partners, and lead budget allocation while guiding Associates. Collaboration with clients and internal teams is essential to drive results.

Qualifications

• Bachelor's degree preferred, preferably in marketing/advertising/business
• 3+ years of media planning experience across channels
• Strong understanding of local media strategy, planning and buying
• Experience with both linear and digital media buying
• Ability to balance strategic planning with hands-on execution
• Proficient in Microsoft Office, especially Excel/PowerPoint

Responsibilities

• Manage planning initiatives and collaborate with teams to execute plans across digital, TV, audio, social, programmatic, and more
• Own tactical plan development, recommendation building, and negotiations with partners
• Foster relationships with clients, internal teams, and leadership
• Lead strategic planning including deck writing, budget allocation, and audience development
• Use AI to synthesize campaign performance and data into client recommendations
• Oversee day-to-day campaign execution to ensure KPIs are met
• Develop channel ideas and connect historical performance to market opportunities
• Manage and develop Associates and Senior Associates

Skills

Media planning

Local media strategy

Campaign execution

Negotiation

Team collaboration

Education

Bachelor's degree

Tools

MediaTools

Prisma

Job description

Starcom in New York City is seeking a Media Planning Supervisor to service clients through the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels.

You will own tactical plan development, build recommendations, negotiate with partners, and lead budget allocation while guiding Associates. Collaboration with clients and internal teams is essential to drive results.