Director of Paid Media Strategy & Planning

Starcom; Plano (TX); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care

Tuition assistance

Flexible working

Work from anywhere

Wellness programs

Job summary

Starcom is seeking a Director of Paid Strategy & Planning to lead the media practice for large client engagements in the US. You will guide cross-channel strategy, mentor a 10+ person team, and drive both traditional and digital media initiatives to maximize client results.

You will serve as the client team lead on major accounts, oversee media spend of $10M+, and collaborate with internal agency partners to ensure high-quality deliverables and growth opportunities.

Qualifications

• Bachelor’s degree from a four-year college or university.
• 7–10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
• Experience in both traditional and digital media, tactical planning, and local media campaign execution.

Responsibilities

• Develops forward-thinking, cross-channel media strategies across traditional and digital media.
• Advises clients and internal teams on media opportunities, including local media campaign planning.
• Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend.
• Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
• Guides and supervises a media team of 10+ employees, including hiring and performance evaluation.
• Attends industry events to build relationships and thought leadership.

Skills

Media planning

Team leadership

Digital marketing

Media buying

Client leadership

Education

Bachelor's degree

Tools

Pathmatics

Vivix

Kantar

MRI

Comscore

Prisma

Meta

AdWords

Job description

Starcom is seeking a Director of Paid Strategy & Planning to lead the media practice for large client engagements in the US. You will guide cross-channel strategy, mentor a 10+ person team, and drive both traditional and digital media initiatives to maximize client results.

You will serve as the client team lead on major accounts, oversee media spend of $10M+, and collaborate with internal agency partners to ensure high-quality deliverables and growth opportunities.