Lead Media Planning Strategist

Publicis Groupe ANZ; New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Paid family care

Adoption and fertility support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Paid time off and holidays

Matching gifts

Work Your World program

Employee resource groups

Job summary

Starcom in the United States is seeking a Media Planning Supervisor to service clients, developing and monitoring media plans across digital, TV, audio, social, and programmatic to maximize reach and impact.

The ideal candidate is a thoughtful decision-maker who loves data, with 3+ years in media planning and strong local media strategy across linear and digital channels. You will write decks, manage budgets, allocate channels, and mentor Associates.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of experience in media planning across channels.
• Strong understanding of local media strategy, planning, and buying best practices.
• Experience with both linear and digital media buying.
• Proficiency in MS Excel and PowerPoint.

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and beresponsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Skills

Media planning

Local media strategy

Budget management

Deck writing

Negotiation

Education

Bachelor's degree preferred (marketing/advertising/communications)

Tools

MediaTools

Prisma

Job description

Starcom in the United States is seeking a Media Planning Supervisor to service clients, developing and monitoring media plans across digital, TV, audio, social, and programmatic to maximize reach and impact.

The ideal candidate is a thoughtful decision-maker who loves data, with 3+ years in media planning and strong local media strategy across linear and digital channels. You will write decks, manage budgets, allocate channels, and mentor Associates.