Strategic Media Planner: TV, Digital & Programmatic

GLM Strategies; Falls Church (VA); On-site; USD 48,000 - 68,000; Full time

Job summary

GLM Strategies is a media-focused boutique agency in the DC area seeking a media planner/buyer. The role involves planning and negotiating across offline and online channels to optimize client budgets and reach target audiences.

Responsibilities include evaluating media options, presenting plans for approval, and maintaining client reporting. Ideal candidates have 1–2 years in media planning/buying and strong mathematical and presentation skills.

Qualifications

• Bachelor's degree required.
• 1–2 years of media planning/buying experience required.
• Digital (especially programmatic) and broadcast experience preferred.
• Paid Social and/or SEM experience is a plus.
• Strong mathematical abilities required.
• Presentation abilities required.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Negotiates and purchases offline (TV, radio, newspapers, outdoor, magazines) and online (programmatic, site direct, mobile/tablet) media.
• Evaluates editorial content, ratings, and audience composition to target audiences.
• Confers with media vendors to optimize placements and budgets.
• Gathers statistics and prepares media plans, flowcharts and directives for buying.
• Studies demographic data to identify audiences and media vehicles.
• Helps establish media goals, objectives, and strategies for campaigns.
• Presents media plans for approval and adjusts as needed.
• Updates and maintains client reporting.
• Maintains media buys through invoice management and analyzes post-buy results.

Skills

Mathematical abilities

Presentation skills

Digital media (programmatic)

Broadcast media experience

Paid Social/SEM experience

Education

Bachelor's degree

Job description

GLM Strategies is a media-focused boutique agency in the DC area seeking a media planner/buyer. The role involves planning and negotiating across offline and online channels to optimize client budgets and reach target audiences.

Responsibilities include evaluating media options, presenting plans for approval, and maintaining client reporting. Ideal candidates have 1–2 years in media planning/buying and strong mathematical and presentation skills.