Multi-Channel Media Planner & Buyer

GLM Strategies; Media (Delaware County); On-site; USD 42,000 - 65,000; Full time

Job summary

GLM Strategies, a media-focused boutique agency in the DC area, is seeking a Media Planner/Buyer to plan and develop advertising media programs and to negotiate and purchase all media types. The role requires coordinating across offline and online channels and presenting plans to leadership.

Ideal candidates have 1–2 years of media planning/buying experience, with digital programmatic and broadcast familiarity, sharp numerical skills, and strong presentation abilities to articulate strategies

Qualifications

• 1–2 years of media planning/buying experience.
• Digital programmatic and broadcast experience preferred.
• Strong mathematical abilities.
• Strong presentation abilities.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Negotiates and purchases offline and online media (TV, radio, newspapers, outdoor, magazines, programmatic, site direct, mobile/tablet).
• Evaluates editorial content, ratings and audience to reach target audiences.
• Confers with media vendors to evaluate best placement and budget use.
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying.

Skills

Media planning

Media buying

Programmatic advertising

Presentation

Numerical analysis

Education

Bachelor's degree

Job description

GLM Strategies, a media-focused boutique agency in the DC area, is seeking a Media Planner/Buyer to plan and develop advertising media programs and to negotiate and purchase all media types. The role requires coordinating across offline and online channels and presenting plans to leadership.

Ideal candidates have 1–2 years of media planning/buying experience, with digital programmatic and broadcast familiarity, sharp numerical skills, and strong presentation abilities to articulate strategies