Media Planner / Buyer

GLM Strategies; Media (Delaware County); On-site; USD 42,000 - 65,000; Full time

Job summary

GLM Strategies, a media-focused boutique agency in the DC area, is seeking a Media Planner/Buyer to plan and develop advertising media programs and to negotiate and purchase all media types. The role requires coordinating across offline and online channels and presenting plans to leadership.

Ideal candidates have 1–2 years of media planning/buying experience, with digital programmatic and broadcast familiarity, sharp numerical skills, and strong presentation abilities to articulate strategies

Qualifications

• 1–2 years of media planning/buying experience.
• Digital programmatic and broadcast experience preferred.
• Strong mathematical abilities.
• Strong presentation abilities.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Negotiates and purchases offline and online media (TV, radio, newspapers, outdoor, magazines, programmatic, site direct, mobile/tablet).
• Evaluates editorial content, ratings and audience to reach target audiences.
• Confers with media vendors to evaluate best placement and budget use.
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying.

Skills

Media planning

Media buying

Programmatic advertising

Presentation

Numerical analysis

Education

Bachelor's degree

Job description

GLM Strategies is a media-focused boutique agency located in the DC area looking for a Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plans and develops advertising/media programs across multiple verticals
• Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client's budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary
• Will be responsible for updating and maintaining client reporting
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS

• Bachelors Degree required
• 1 - 2 years of Media or Media Planning/Buying experience required
• Digital (especially programmatic) and broadcast experience preferred
• Strong mathematical abilities are required in this position
• Presentation abilities are required in this position

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plans and develops advertising/media programs across multiple verticals
• Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client's budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary
• Will be responsible for updating and maintaining client reporting
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS

• Bachelors Degree required
• 1 - 2 years of Media or Media Planning/Buying experience required
• Digital (especially programmatic) and broadcast experience preferred
• Strong mathematical abilities are required in this position
• Presentation abilities are required in this position

106 W Jefferson St, Falls Church, VA 22046

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