Assistant Media Planner / Buyer

GLM Strategies; Media (Delaware County); On-site; USD 45,000 - 60,000; Full time

Job summary

GLM Strategies is seeking an Assistant Media Planner/Buyer in Falls Church, VA to plan and develop advertising media programs across multiple verticals, negotiate placements, and manage media budgets.

You will support Senior Media Planners, prepare media plans and client reports, and assist with vendor invoicing and post-buy analysis.

This entry level role requires strong math skills and a Bachelor's degree.

Qualifications

• Bachelor’s degree required.
• 0–2 years of media planning/buying experience preferred.
• Strong mathematical abilities.

Responsibilities

• Plan and develop advertising/media programs across multiple verticals.
• Evaluate media vehicles for target audience reach.
• Coordinate with media vendors and manage budget use.
• Prepare media plans, flowcharts and buying directives.
• Maintain client reporting and assist with post-buy analysis.
• Assist in vendor invoicing across multiple clients.

Skills

Media planning

Budgeting

Data analysis

Education

Bachelor's degree

Tools

Excel

Job description

Assistant Media Planner/Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for an Assistant Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

QUALIFICATIONS

• Bachelor’s degree required
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position

106 W Jefferson St, Falls Church, VA 22046 |

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