Media Planner

GLM Strategies; Falls Church (VA); On-site; USD 48,000 - 68,000; Full time

Job summary

GLM Strategies is a media-focused boutique agency in the DC area seeking a media planner/buyer. The role involves planning and negotiating across offline and online channels to optimize client budgets and reach target audiences.

Responsibilities include evaluating media options, presenting plans for approval, and maintaining client reporting. Ideal candidates have 1–2 years in media planning/buying and strong mathematical and presentation skills.

Qualifications

• Bachelor's degree required.
• 1–2 years of media planning/buying experience required.
• Digital (especially programmatic) and broadcast experience preferred.
• Paid Social and/or SEM experience is a plus.
• Strong mathematical abilities required.
• Presentation abilities required.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Negotiates and purchases offline (TV, radio, newspapers, outdoor, magazines) and online (programmatic, site direct, mobile/tablet) media.
• Evaluates editorial content, ratings, and audience composition to target audiences.
• Confers with media vendors to optimize placements and budgets.
• Gathers statistics and prepares media plans, flowcharts and directives for buying.
• Studies demographic data to identify audiences and media vehicles.
• Helps establish media goals, objectives, and strategies for campaigns.
• Presents media plans for approval and adjusts as needed.
• Updates and maintains client reporting.
• Maintains media buys through invoice management and analyzes post-buy results.

Skills

Mathematical abilities

Presentation skills

Digital media (programmatic)

Broadcast media experience

Paid Social/SEM experience

Education

Bachelor's degree

Job description

GLM Strategies is a media focused boutique agency located in the DC area.

SUMMARY:Plans and develops advertising media programs; and negotiates and purchases all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media.
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
• Helps to establish media goals, objectives, and strategies for advertising campaigns.
• Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary.
• Will be responsible for updating and maintaining client reporting
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.

QUALIFICATIONS:

• Bachelors Degree required.
• 1 – 2 years of Media or Media Planning/Buying experience required.
• Digital (especially programmatic) and broadcast experience preferred
• Paid Social and/or SEM experience is a PLUS
• Strong mathematical abilities required in this position.
• Presentation abilities required in this position.