Assistant Media Planner

GLM Strategies; Falls Church (VA); On-site; USD 45,000 - 65,000; Full time

Job summary

GLM Strategies, a media-focused boutique agency in the DC area, is seeking a junior media planner to assist in plans and buys across multiple verticals.

You will evaluate editorial content, ratings, and audiences, confer with media vendors, gather statistics, prepare media plans and client reports, and help with invoicing and post-buy analysis.

Qualifications

• 0–2 years of Media or Media Planning/Buying experience preferred.
• Strong mathematical abilities required.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals.
• Evaluates editorial content, ratings, and audience composition of media vehicles to reach target audiences.
• Confers with media vendors to evaluate best placements and optimize client budgets.
• Gathers statistics and prepares media plans, flowcharts and directives for buying processes.
• Studies demographic data and consumer profiles to identify target audiences and media vehicles.
• Helps establish media goals, objectives, and strategies for campaigns.
• Presents media plans to Senior Media Planners and clients for approval and adjustments.

Skills

Media planning

Budget management

Vendor relations

Data analytics

Reporting and post-buy analysis

Mathematical abilities

Job description

GLM Strategies is a media focused boutique agency located in the DC area.

SUMMARY:Plans and develops advertising media programs; and negotiates and purchases all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
• Helps to establish media goals, objectives, and strategies for advertising campaigns.
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary.
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.

QUALIFICATIONS:

• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position.