Media Planner

Zimmerman Advertising; United States; On-site; USD 60,000 - 85,000; Full time

Job summary

Zimmerman Advertising seeks a Media Planner to plan, negotiate and execute digital media campaigns while collaborating with offline teams. You will participate in day-to-day planning and analysis, maintaining strong vendor relationships and delivering media plans, POVs and related analyses.

The role emphasizes performance reporting, budget allocation, and guiding junior staff, with fluency in MS Office tools and strong presentation skills valued.

Qualifications

• Bachelor’s degree in business, marketing, advertising, or related field.
• 2+ years media planning experience; media/agency industry; digital and traditional media preferred.
• Demonstrated presentation and writing skills.
• Experience negotiating with and managing digital vendors.
• Experience evaluating and recommending strategy and placements for digital campaigns.
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint.
• Full-service agency experience preferred.
• Retail, client-facing operations experience is highly desirable.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall client media plan.
• Plan digital media campaign strategy in tandem with the traditional media team.
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns.
• Coordinate with paid search and SEO teams for internal communications, performance reporting and budget allocation.
• Organize, implement, and control day-to-day media planning development process, including coordination among assistants.
• Oversee and train assistant-level employees and guide their growth.
• Present recommendations, POVs and analyses to clients and Account Service personnel; deliver weekly performance reporting.
• Use digital media tools to research and plan client campaigns, including competitive analysis and site traffic/demographics.
• Manage client media billing approval and invoice reconciliations.

Skills

Media planning

Presentation skills

Writing skills

Vendor management

Digital advertising

MS Office

Client-facing

Retail experience

Education

Bachelor’s degree in business, marketing, advertising, or related field

Tools

MS Office

Job description

The Media Planner, plans negotiates, and executes digital media campaigns. This position will have the responsibility to participate in the day-to-day planning and analysis while maintaining strong relationships with media vendor, and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall client media plan. Plan digital media campaign strategy in tandem with the traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing, and controlling the day-to-day media planning development process, including coordination among assistants
• Oversee and train assistant-level employees for the support-level work they perform and help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic concentrations
• Manage client media billing approval and invoice reconciliations

Qualifications

• Bachelor’s degree in business, marketing, advertising, or related field
• 2+ years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, client-facing operations is highly desirable
• Full-service agency experience preferred