Strategic Media Planner: TV/CTV & Data-Driven Campaigns

Prose On Pixels; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Havas Edge is seeking an experienced Media Planner to join the Strategy Group at Havas Creative. The role requires 3+ years in planning television campaigns (linear and CTV) and proficiency with Nielsen and other major media tools.

You will balance complex goals, conduct rigorous analyses, and present to clients and account leaders. The ability to work with multiple departments and manage timelines is essential.

Qualifications

• 3+ years of experience planning television campaigns including linear and CTV.

Responsibilities

• Develop multi-scenario media plans balancing GRP/CPM/audience/competitive goals.
• Present media plans and insights to clients and account leaders.
• Vet multiple vendor packages to align with client goals and KPIs.
• Perform research and analysis to support tactical plan execution.
• Collaborate across departments and communicate recommendations to vendors and stakeholders.
• Proactively stay updated on media industry trends and tools.

Skills

Media planning

Analytical skills

Client presentations

Communication

Microsoft 365

Tools

Nielsen Media Impact

Nielsen PAL

Nielsen Scarborough

MRI-Simmons

YouGov

ComScore

Numeris

Mintel

Statista

SQAD Guideline

Job description

Havas Edge is seeking an experienced Media Planner to join the Strategy Group at Havas Creative. The role requires 3+ years in planning television campaigns (linear and CTV) and proficiency with Nielsen and other major media tools.

You will balance complex goals, conduct rigorous analyses, and present to clients and account leaders. The ability to work with multiple departments and manage timelines is essential.