Multichannel Media Planner - Strategic, Data-Driven Impact

Publicis Groupe; Boston (MA); Hybrid; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

Digitas is seeking a quick-thinking, media-savvy Media Planner in Boston to support the team in turning strategy into compelling, measurable campaigns. You’ll be the go-to person for media planning expertise, collaborating with the media supervisor to develop strategic channel approaches that delight clients.

The role requires a four-year college education and 2–4 years of relevant experience, strong digital fluency, the ability to translate client objectives into media strategies, and a

Qualifications

• Four-year college education and 2–4 years of media assistant or planner experience.
• Strong familiarity with the digital environment and media planning/buying processes.
• Ability to translate client objectives into media strategies and communicate clearly.
• Understanding of advertising metrics and media research tools.
• Willingness to travel as needed; knowledge of AI tools is a plus.

Responsibilities

• Collaborate with the media supervisor to develop strategic channel/media plans.
• Mentor the associate planner in data gathering, insertion orders, trafficking and campaign monitoring.
• Evaluate RFPs, select vehicle lists, and use media research tools to guide buys.
• Build relationships with vendors and coordinate cross-departmental campaign execution.
• Analyze campaign results and translate learnings into actionable recommendations.

Skills

Media planning

Multichannel experience

Data-driven

Travel willingness

AI tools familiarity

Education

Bachelor's degree

Tools

Media research tools

Job description

Digitas is seeking a quick-thinking, media-savvy Media Planner in Boston to support the team in turning strategy into compelling, measurable campaigns. You’ll be the go-to person for media planning expertise, collaborating with the media supervisor to develop strategic channel approaches that delight clients.

The role requires a four-year college education and 2–4 years of relevant experience, strong digital fluency, the ability to translate client objectives into media strategies, and a