Programmatic Trader

Havas Edge LLC.; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Havas Edge LLC seeks a Programmatic Trader to manage end-to-end programmatic campaigns for a broad range of advertisers, with a focus on OTT/CTV, in a fast-paced, client-focused environment.

You will propose, implement, monitor, and optimize campaigns across multiple DSPs, analyze performance, report to clients and internal stakeholders, and stay ahead of industry developments to drive success.

Qualifications

• 3-5 years’ experience in programmatic media buying with a performance focus.
• Hands-on experience in self-serve DSPs.
• Strong grasp of campaign success metrics and reporting.
• Experience planning, managing, and optimizing multiple campaigns.
• Analytical mindset with ability to turn data into actionable decisions.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.

Responsibilities

• Own end-to-end programmatic campaign life cycle across planning, buying, creative and pixel management.
• Set up, execute, manage, and optimize campaigns across multiple DSPs.
• Pace campaigns daily to meet budgets and KPI targets.
• Analyze performance with BI tools and Excel-based analysis.
• Provide insights and reporting to clients and internal stakeholders.
• Update programmatic media plans as needed and implement testing methodologies.
• Stay current with industry developments and new platforms.

Skills

Programmatic media buying

DSP platforms

Analytics

Campaign reporting

Pacing & optimization

Cross-functional teamwork

Education

Bachelor's Degree in Marketing or related

Tools

Google DoubleClick Bid Manager

TheTradeDesk

DataXu

Amazon Advertising Platform

Adobe/TubeMogul

Thunder

AppNexus

MediaMath

Job description

The Programmatic Trader will manage the delivery of our programmatic campaigns and will drive success for a broad range of advertisers in a fast-paced, results-driven, client focused environment.

The opportunity is to join a growing team as we build our programmatic services in audience-based advertising to new and existing clients with a focus on OTT/CTV. You will be responsible for proposing, implementing, monitoring, and optimizing advertising campaigns in programmatic platforms (DSPs) for your own portfolio of clients and help maximize performance of the campaigns, while contributing to the wider marketing objectives of globally recognized brands. You will interpret campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.

Within this role, you will gain exposure to emerging media technologies and programmatic strategies that will help create a valuable foundation for a career in media.

WHAT YOU’LL DO

• Own and manage the complete programmatic campaign life cycle inclusive of planning, buying, creative and pixel management, optimization, on-going account management, making recommendations, etc.
• Actively set-up, execute, manage, and optimize numerous campaigns within multiple DSPs simultaneously
• Perform daily campaign pacing adjustments to deliver on campaign budgets and tactics are being optimized towards relevant objectives and KPIs
• Optimize campaign performance daily using BI (Business Intelligence) tools and excel based data analysis
• Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
• Perform weekly analysis of top performing domains and 3rd party statistics
• Run weekly reports of management statistics for client’s campaigns (performance, pacing etc.) and communicate performance reports and learnings with client(s), internal stakeholders, and agency partners
• Execute updates to programmatic media plans as needed
• Develop an understanding of A/B and split testing methodologies on campaigns under the direction of the Programmatic Director
• Serve as a programmatic expert to clients around Havas Edge technology and expertise, and what sets us apart from competitors
• Develop a thorough understanding of the wider programmatic ecosystem and the modern media agency
• Exemplify curiosity and keep abreast of industry developments, learning new technology platforms to provide recommendations to client teams

WHO YOU ARE

MINIMUM REQUIREMENTS:

• Minimum 3-5 years’ experience in programmatic media buying (performance driven preferred)
• You have hands-on experience working in self-serve Demand Side Platforms
• You are familiar with campaign success metrics: conversions, pacing, target CPA’s, secondary conversions
• You have prior experience in reporting, strategic planning, and performance management of campaigns
• You have strong analytical/quantitative skills with the ability to draw insights from large data sets
• You demonstrate solid troubleshooting and problem-solving skills; ability to use the results of investigation and analysis to make effective strategic decisions
• You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
• You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
• You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
• You are productive in both an independent and collaborative team setting
• You have strong interpersonal communication skills, both written and verbal
• You have a high level of attention to detail and organization
• You have a desire and ability to thrive in a fast-paced environment
• You are a self-motivated individual who can work both independently and in a team environment
• You have a desire to increase your knowledge and skills around programmatic technology, digital and online media

PREFERRED EDUCATION AND SKILLS:

• Bachelor's Degree in Marketing, Advertising, Communications or in an analytical or quantitative discipline
• You have prior working experience in an agency or publisher environment
• You have direct hands-on experience working in any of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMath
• You have a solid understanding of the digital advertising landscape; audience buying a plus
• You are proficient in Microsoft Excel (i.e. Pivot Tables, VLOOKUPs) and Microsoft PowerPoint
• You are experienced with ancillary technologies: DMP, ad serving solutions, tag management and operations, including types of tag, their differences and what to use in certain scenarios
• You have experience with contextual targeting and research tools
• You are familiar with attribution modeling

WHO WE ARE

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our client’s brands.

Havas Edge is an award-winning international performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast and media domains, we help our clients build their businesses and brands - in that order.

Havas Edge is also part of the Edge Performance Network, a full-service, global performance marketing network. The Edge Performance Network offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.