Strategic Media Planner

Publicis Groupe; Detroit (MI); On-site; USD 54,000 - 68,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Zenith is seeking a Planner, Strategy to support day‑to‑day media planning and strategy for client work. You will assist a team in developing, executing, and stewarding media plans and report to the Supervisor/AMD, Strategy.

The role requires 1+ year of media planning/strategy experience, agency background preferred, and proficiency with cross‑channel media tools. You’ll contribute to analytics, budgets, and client deliverables in a fast‑paced agency setting.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field.
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Basic knowledge of all cross‑channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently (inclusive of AI)
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail‑oriented, good follow through, able to multi‑task, and work well under tight deadlines in a fast‑paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Manage flowcharts and budgets for media plan development and maintenance
• Provide support for analytics and competitive client deliverables using Strategy tools to planned media weight and competitor investment
• Review and verify media buys to ensure proper execution; inclusive of national and local media
• Meet with vendor community to analyze value and applicability of media channels for client media plan
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

Skills

Media planning

Strategy

Client facing

Agency experience

Education

BA/BS in Marketing/Advertising

Tools

Microsoft Suite

Flowchart Software

Nielsen Suite

GWI

Kantar

comScore

Prisma

Mbox

MRI/GfK

Job description

Zenith is seeking a Planner, Strategy to support day‑to‑day media planning and strategy for client work. You will assist a team in developing, executing, and stewarding media plans and report to the Supervisor/AMD, Strategy.

The role requires 1+ year of media planning/strategy experience, agency background preferred, and proficiency with cross‑channel media tools. You’ll contribute to analytics, budgets, and client deliverables in a fast‑paced agency setting.