Strategic Media Manager: Paid Ads & Organic Content

Wisepath Financial Group; High Point (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Wisepath Financial Group is seeking a Media Manager to own both paid advertising and organic content/social media. You will connect campaign budgets, creative execution, content publishing, and reporting to qualified leads and business goals.

This role suits someone who can work directly in advertising accounts, make practical optimization decisions, and keep a consistent content program moving. This position requires hands-on optimization, the ability to manage advertising accounts, and

Qualifications

• Four or more years of digital marketing experience with paid and organic content.
• Experience owning campaign budgets and reporting tied to outcomes.
• Hands-on proficiency with major ad platforms (Meta Ads or Google Ads).
• Ability to plan and publish channel-specific content with briefs and calendars.
• Knowledge of analytics, conversion tracking, UTMs, CRM attribution, and spreadsheet analysis.
• Availability for full-time during U.S. Eastern Time business hours.

Responsibilities

• Plan, launch, and optimize approved paid campaigns while controlling budget pacing and documenting changes.
• Build content calendars and develop copy and creative briefs for social posts, campaigns, video, and landing pages.
• Coordinate creative production, publish approved content, and manage community activity through established escalation processes.
• Connect platform reporting with CRM and call-tracking outcomes to evaluate qualified leads and campaign economics.
• Run structured tests and present clear weekly findings, recommendations, and next steps.
• Follow privacy, platform-policy, licensing, and legal advertising review procedures.

Skills

Digital marketing

Campaign budgeting

Analytics

Social media management

Copywriting

Editorial calendars

UTMs

CRM attribution

A/B testing

Budget pacing

Education

Degree or equivalent experience

Tools

Meta Ads

Google Ads

GA4

Tag Manager

CRM

Job description

Wisepath Financial Group is seeking a Media Manager to own both paid advertising and organic content/social media. You will connect campaign budgets, creative execution, content publishing, and reporting to qualified leads and business goals.

This role suits someone who can work directly in advertising accounts, make practical optimization decisions, and keep a consistent content program moving. This position requires hands-on optimization, the ability to manage advertising accounts, and