Paid Media Lead - Full-Funnel Growth & ROI

Drake & Associates; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Drake & Associates, a Wisconsin-based financial planning firm, is seeking a creative, sales-minded marketer to own paid media and turn digital interest into client relationships.

You'll manage paid search and social campaigns directly in Google Ads and Meta, forecast budgets, and optimize ROI. You’ll collaborate with Compliance and Business Development to ensure campaigns stay on-brand and drive qualified leads.

Qualifications

• Five or more years of experience in paid search or paid media advertising.
• Expertise in Google Ads and Meta advertising.
• Working knowledge of Google Analytics, Looker Studio, ActiveCampaign, and Salesforce.
• Strong understanding of SEO, SEM, and marketing automation.

Responsibilities

• Own paid media strategy, channel mix, testing roadmaps, and budget allocation.
• Build, launch, and optimize campaigns in Google Ads and Meta Business Manager.
• Manage the paid media budget: forecast monthly costs, stay on budget, and reconcile discrepancies.
• Rapidly test creative, audiences, formats, and channels to improve ROI and CAC.
• Track and report lead generation data, and partner with leadership on incrementality and efficiency.
• Write and direct copy and content plans that bring workshops and other programs online.
• Partner with Marketing, Business Development, and Compliance so campaigns stay on-brand and converting.

Skills

Paid media advertising

Google Ads

Meta advertising

SEO/SEM

Analytical skills

Education

Bachelor’s degree

Tools

Google Analytics

Looker Studio

ActiveCampaign

Salesforce

Job description

Drake & Associates, a Wisconsin-based financial planning firm, is seeking a creative, sales-minded marketer to own paid media and turn digital interest into client relationships.

You'll manage paid search and social campaigns directly in Google Ads and Meta, forecast budgets, and optimize ROI. You’ll collaborate with Compliance and Business Development to ensure campaigns stay on-brand and drive qualified leads.