Paid Media Strategist: Lead Gen & Growth (In-Office)

Potomac; Bethesda (MD); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Health savings account option

401(k) & other retirement benefits

Paid maternity leave

Paid paternity leave

Disability insurance

Paid time off

Job summary

Potomac in Bethesda, MD is seeking a Digital Marketing Strategist (Paid Media) to lead paid media campaigns across Google Ads, LinkedIn, Meta, and other platforms, driving awareness, lead generation, and engagement for financial services clients.

You will own audience targeting, retargeting, analytics, and optimization, collaborating with content, creative, and sales teams to improve conversion rates and ROI. This in-office role offers growth opportunities and a fast-paced environment.

Qualifications

• 1-3 years of experience managing paid digital advertising campaigns.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and Meta Ads Manager.
• Demonstrated success building and optimizing lead generation and conversion-focused campaigns.
• Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.
• Experience managing advertising budgets and measuring return on investment.
• Analytical mindset with the ability to interpret data and make informed optimization decisions.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Paid Media, PPC, and Campaign Execution: Develop, launch, and manage advertising campaigns across Google Ads, LinkedIn, Meta, and other relevant digital channels.
• Retargeting & Audience Development: Design and implement sophisticated retargeting campaigns across multiple channels and build audience segmentation strategies.
• Performance Analytics & Optimization: Monitor campaign performance, analyze key metrics, conduct A/B testing, and optimize bidding and landing pages.
• Cross-Functional Collaboration: Partner with content, creative, and sales teams to align messaging and report on performance.

Job description

Potomac in Bethesda, MD is seeking a Digital Marketing Strategist (Paid Media) to lead paid media campaigns across Google Ads, LinkedIn, Meta, and other platforms, driving awareness, lead generation, and engagement for financial services clients.

You will own audience targeting, retargeting, analytics, and optimization, collaborating with content, creative, and sales teams to improve conversion rates and ROI. This in-office role offers growth opportunities and a fast-paced environment.