Strategic Marketing Tech Program Lead

Wwshemi; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Stripe is seeking a Marketing Technology Program Manager to bridge technology, data, and program management. You will lead cross-functional initiatives with product, engineering, and marketing to modernize our marketing engine and scale campaigns.

The role emphasizes AI-driven automation, measurement, and scalable processes; you will own end-to-end delivery, coordinate with global teams, and drive improvements across marketing tech stack.

Qualifications

• 6+ years in B2B marketing operations/technology or related PM role.
• 3+ years with marketing automation, CRM, audience targeting/personalization, marketing campaign measurement, account based marketing, and online events.
• 3+ years end-to-end program management of cross-functional marketing, sales, and engineering initiatives.
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat.
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs.
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them.
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Responsibilities

• Act as the program manager for 1–2 initiatives at a time.
• Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization.
• Measurement: Connect marketing activity, spend, engagement, leads, and downstream outcomes.
• Account-Based Marketing (ABM): Identify target accounts, coordinate ABM campaigns, personalize account experiences, measure engagement.
• Online Event Production & Community: Digital event promotion, registration, attendance, content delivery, community engagement, follow-up/measurement.
• Own end-to-end program delivery for initiatives; maintain program communications, track milestones, lead cross-functional workstreams, and provide updates on roadmap progress.
• Lead programs to address recurring marketing process and technology challenges; define objectives, success metrics, and scalable processes.
• Partner with product and engineering to scope requirements, coordinate discovery, translate operational needs into product requirements for internal tooling.
• Lead requirements, selection, contracting, implementation, and adoption of third-party software; drive new features in the company’s tooling.
• Coordinate review cycles, pilots, and feedback; summarize changes, identify launch-blocking issues, and elevate risks as needed.
• Drive ongoing operations improvements through process innovation, automation, and AI-powered tools to increase productivity and transform workflows.
• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Skills

Marketing operations

Program management

AI in marketing

Marketing automation

CRM

Analytics

Global collaboration

Communication

Tools

Marketo

Customer data platforms

Marketing attribution

ABM platforms

Online event platforms

Job description

Stripe is seeking a Marketing Technology Program Manager to bridge technology, data, and program management. You will lead cross-functional initiatives with product, engineering, and marketing to modernize our marketing engine and scale campaigns.

The role emphasizes AI-driven automation, measurement, and scalable processes; you will own end-to-end delivery, coordinate with global teams, and drive improvements across marketing tech stack.