Strategic Event Marketing Operations Lead

Stripe; Seattle (WA); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Equity

401(k) plan

Medical, dental, and vision benefits

Wellness stipends

Job summary

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events. You will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive audience strategy, registrations, and post-event reporting, while ensuring data quality and governance across campaigns.

You will manage lead scoring, routing, and sales notifications, track performance, and push for continuous improvements in engagement and conversion within

Qualifications

• 5+ years of experience in marketing operations or related field.
• 3+ years with Marketo delivering scalable programs.
• Proven track record of optimizing event/webinar workflows (Splash & ON24).
• Experience with audience segmentation, lead routing, and sales follow-up processes.
• Strong program-management skills across multiple events and teams.
• Knowledge of data quality, privacy, and contact-governance practices.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, and attendance tracking.
• Monitor registration and attendance, address risks, and identify opportunities to improve conversion and engagement.
• Manage capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, and sales notifications within SLAs.
• Report on campaign performance, attendance, engagement, lead routing, and pipeline impact.
• Maintain data quality, privacy, consent, and governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps with scalable documentation.

Skills

Marketing operations

Marketo

Audience segmentation

Campaign workflows

Lead management

Data privacy & governance

Tools

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Manager to own end-to-end marketing operations for in-person and online events. You will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive audience strategy, registrations, and post-event reporting, while ensuring data quality and governance across campaigns.

You will manage lead scoring, routing, and sales notifications, track performance, and push for continuous improvements in engagement and conversion within