Strategic Marketing & Social Media Leader

CrossCountry Mortgage, LLC; Seattle (WA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Plan

Short-term Disability

Employee Assistance Program

Wellness Program

Job summary

CrossCountry Mortgage (CCM) is seeking a Marketing and Social Media Manager in Seattle to lead brand awareness, engagement, and growth through strategic marketing, content creation, social media management, events, and partner relations. The role oversees digital content, campaigns, CRM systems, and supports partner engagement with an assistant handling daily publishing.

The role emphasizes high‑level content strategy, community building, and event coordination, backed by an assistant for

Qualifications

• 5+ years of experience as a Social Media Manager or similar strategic role.
• Experience producing podcasts or managing audio/visual content creation.
• Strong proficiency in video editing software (CapCut, Opus Clip, or similar) and social media analytics.
• Familiarity with CRM platforms, Salesforce experience preferred.
• Proficient working with email marketing tools.
• Excellent event planning and partnership management skills.
• Skill in delegating tasks and providing clear direction to support staff.
• Highly self-motivated.

Responsibilities

• Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
• Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
• Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
• Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
• Edit and optimize both short-form and long-form video content using CapCut and Opus Clip.
• Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
• Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
• Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
• Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
• Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
• Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
• Manage and deliver Thursday weekend coverage communications on behalf of business partners.
• Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
• Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Skills

Social strategy

Video editing

Podcast production

Salesforce CRM

Email marketing

Event planning

Partnership management

Team delegation

Self-motivation

Tools

CapCut

Opus Clip

Job description

CrossCountry Mortgage (CCM) is seeking a Marketing and Social Media Manager in Seattle to lead brand awareness, engagement, and growth through strategic marketing, content creation, social media management, events, and partner relations. The role oversees digital content, campaigns, CRM systems, and supports partner engagement with an assistant handling daily publishing.

The role emphasizes high‑level content strategy, community building, and event coordination, backed by an assistant for