Marketing and Social Media Manager

CrossCountry Mortgage, LLC; Seattle (WA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Plan

Short-term Disability

Employee Assistance Program

Wellness Program

Job summary

CrossCountry Mortgage (CCM) is seeking a Marketing and Social Media Manager in Seattle to lead brand awareness, engagement, and growth through strategic marketing, content creation, social media management, events, and partner relations. The role oversees digital content, campaigns, CRM systems, and supports partner engagement with an assistant handling daily publishing.

The role emphasizes high‑level content strategy, community building, and event coordination, backed by an assistant for

Qualifications

• 5+ years of experience as a Social Media Manager or similar strategic role.
• Experience producing podcasts or managing audio/visual content creation.
• Strong proficiency in video editing software (CapCut, Opus Clip, or similar) and social media analytics.
• Familiarity with CRM platforms, Salesforce experience preferred.
• Proficient working with email marketing tools.
• Excellent event planning and partnership management skills.
• Skill in delegating tasks and providing clear direction to support staff.
• Highly self-motivated.

Responsibilities

• Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
• Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
• Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
• Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
• Edit and optimize both short-form and long-form video content using CapCut and Opus Clip.
• Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
• Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
• Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
• Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
• Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
• Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
• Manage and deliver Thursday weekend coverage communications on behalf of business partners.
• Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
• Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Skills

Social strategy

Video editing

Podcast production

Salesforce CRM

Email marketing

Event planning

Partnership management

Team delegation

Self-motivation

Tools

CapCut

Opus Clip

Job description

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview

The Marketing and Social Media Manager drives brand awareness, engagement, and business growth through strategic marketing, content creation, social media management, event planning, and partner relationship development. This role oversees digital content and campaign execution, manages key marketing and CRM systems, and supports referral partner engagement while ensuring consistent brand visibility and audience growth across multiple channels. The Marketing and Social Media Manager focuses on high-level content strategy, community building, and event coordination while supported by an assistant to handle daily publishing execution.

Job Responsibilities

• Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
• Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
• Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
• Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
• Edit and optimize both short-form and long-form video content using platforms such as CapCut and Opus Clip.
• Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
• Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
• Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
• Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
• Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
• Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
• Manage and deliver Thursday weekend coverage communications on behalf of business partners.
• Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
• Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Qualifications And Skills

• 5+ years of experience as a Social Media Manager, Marketing Manager, or similar strategic role.
• Experience producing podcasts or managing audio/visual content creation.
• Strong proficiency in video editing software (CapCut, Opus Clip, or similar) and social media analytics.
• Familiarity with CRM platforms, Salesforce experience preferred.
• Proficient working with email marketing tools.
• Excellent event planning and partnership management skills.
• Skill in delegating tasks and providing clear direction to support staff.
• Highly self-motivated.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com

California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.