Strategic Marketing Programs Lead — Banking

Columbia Bank; United States; On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Healthcare (medical, dental, andvision

401(k) retirement savings plan with em

Life insurance

Disability insurance

Tuition assistance

Mental health resources

Identity theft protection

Paid vacation, sick days, holidays

Job summary

Columbia Bank is seeking a seasoned marketing leader to develop and drive integrated programs that support the bank's strategic direction. You will manage multi-faceted campaigns, oversee agencies and vendors, and optimize budgets to maximize return on investment while promoting the Columbia brand across the organization.

The role requires 7–10 years in marketing/strategy or brand management, with banking experience preferred.

Qualifications

• 7-10 years of marketing, strategy development, project management, or brand management experience required.
• Banking experience preferred.
• Working knowledge of marketing strategies and banking services and products.
• Advanced project management and matrix management oversight skills, with the ability to establish processes and project timelines to ensure delivery of sophisticated, multi-faceted marketing communication tactics and initiatives.
• Proven ability to develop effective advertising and media recommendations across traditional and non-traditional media channels, utilizing media budgets of varying size and scope.
• Occasional travel may be required.

Responsibilities

• Develop innovative, cross-functional marketing programs and campaigns that elevate the organization’s brand reputation and create top-line demand for product offerings and services.
• Oversee and directly manage a plurality of marketing projects of varying scope, size and complexity, doing so on behalf of an assigned line of business or brand program accountability.
• Responsible for the development of sales and promotional campaigns in support of annual brand objectives, prioritizing field-driven marketing initiatives and supporting regional leadership initiatives and growth goals.
• Work with and manage creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans.
• Monitor and evaluate the financial aspects of marketing strategy and tactics, such as budgets, expenditures, research and development appropriations, and return-on-investment.
• Responsible for advocating and promoting the Columbia brand promise and messages throughout the company and fostering a culture of living and owning the brand message.
• Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes.
• Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.
• Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description.

Skills

Project management

Strategy development

Brand management

Advertising recommendations

Media planning

Cross-functional collaboration

Banking knowledge

Job description

Columbia Bank is seeking a seasoned marketing leader to develop and drive integrated programs that support the bank's strategic direction. You will manage multi-faceted campaigns, oversee agencies and vendors, and optimize budgets to maximize return on investment while promoting the Columbia brand across the organization.

The role requires 7–10 years in marketing/strategy or brand management, with banking experience preferred.