Strategic Marketing Leader - Banking & Institutional

Financial Narrative; Minneapolis (MN); Hybrid; USD 215,000 - 253,000; Full time

Benefits offered by this job

401(k) plan

Paid vacation

Sick leave

Employee assistance program

Job summary

U.S. Bank in Minneapolis is seeking a Head of Marketing for Corporate, Commercial, and Institutional Banking to lead integrated marketing efforts across segments and product lines.

You will drive client acquisition, deepen relationships, and align marketing with sales and risk teams, while building a high-performance team and data-driven programs to deliver measurable revenue growth. The role requires strategic leadership, strong B2B marketing experience in financial services, and the ability to

Qualifications

• Proven success leading B2B marketing in financial services.
• Experience with integrated campaigns across digital, content, events and demand gen.
• Ability to influence senior executives and partner across functions.
• Budgets, agencies, and marketing tech platform management.

Responsibilities

• Develop and execute marketing strategy for Corporate, Commercial and Institutional Banking.
• Drive client acquisition, deepen relationships, and onboard clients.
• Lead marketing operations, analytics, and budget management.
• Align marketing with product, sales, strategy and compliance.
• Lead a high-performing team across segments and channels.

Skills

Strategic leadership

B2B marketing

Revenue growth

Cross-functional collaboration

Executive influence

Team leadership

Digital marketing

AI in marketing

Job description

U.S. Bank in Minneapolis is seeking a Head of Marketing for Corporate, Commercial, and Institutional Banking to lead integrated marketing efforts across segments and product lines.

You will drive client acquisition, deepen relationships, and align marketing with sales and risk teams, while building a high-performance team and data-driven programs to deliver measurable revenue growth. The role requires strategic leadership, strong B2B marketing experience in financial services, and the ability to