Marketing Program Manager

Columbia Banking System; Tacoma (WA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with employer match

Life and disability insurance

Tuition assistance

Employee assistance program

Job summary

Columbia Bank seeks a marketing leader to develop, implement, and optimize comprehensive marketing programs that advance the bank's strategic goals. You will oversee diverse campaigns, collaborate with agencies, and ensure ROI while promoting the Columbia brand.

The role emphasizes strong project management, cross-functional collaboration, and a deep understanding of banking products and services. Travel is occasionally required, and the position is fully onsite in Tacoma.

Qualifications

• 7-10 years of marketing, strategy development, project management, or brand management experience required.
• Banking experience preferred.
• Advanced project management and matrix management oversight skills.
• Ability to establish processes and timelines for complex campaigns.
• Experience developing advertising and media recommendations across traditional and non-traditional channels.

Responsibilities

• Develop innovative, cross-functional marketing programs and campaigns to elevate brand and drive demand.
• Oversee multiple marketing projects for assigned lines of business or brand programs.
• Manage relationships with creative agencies and vendors to optimize reach and costs.
• Monitor budgets, expenditures, and ROI for marketing initiatives.
• Promote Columbia brand messages and ensure regulatory compliance across programs.

Skills

Marketing strategy

Project management

Brand management

Advertising/media planning

Cross-functional leadership

Budget management

Travel readiness

Tools

MS Office

Marketing automation

Job description

About the Role:Manages the development, implementation, and performance of marketing, advertising and customer experience programs and strategies in support of the bank's overall strategic direction.Develop innovative, cross-functional marketing programs and campaigns that elevate the organization’s brand reputation and create top-line demand for product offerings and services.Oversee and directly manage a plurality of marketing projects of varying scope, size and complexity, doing so on behalf of an assigned line of business or brand program accountability.Responsible for the development of sales and promotional campaigns in support of annual brand objectives, prioritizing field-driven marketing initiatives and supporting regional leadership initiatives and growth goals.Work with and manage creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans.Monitor and evaluate the financial aspects of marketing strategy and tactics, such as budgets, expenditures, research and development appropriations, and return-on-investment.Responsible for advocating and promoting the Columbia brand promise and messages throughout the company and fostering a culture of living and owning the brand message.Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes.Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description.May be asked to coach, mentor, or train others and teach coursework as subject matter expert.Actively learns, demonstrates, and fosters the Columbia corporate culture in all actions and words.Takes personal initiative and is a positive example for others to emulate.Embraces our vision to become “Business Bank of Choice”.May perform other duties as assigned.About You:7-10 years of marketing, strategy development, project management, or brand management experience requiredBanking experience preferredWorking knowledge of marketing strategies and banking services and products.Advanced project management and matrix management oversight skills, with the ability to establish processes and project timelines to ensure delivery of sophisticated, multi-faceted marketing communication tactics and initiatives.Proven ability to develop effective advertising and media recommendations across traditional and non-traditional media channels, utilizing media budgets of varying size and scope.Occasional travel may be requiredThe pay range for this role is $100,000 - $120,000.The pay rate for the selected candidate is dependent upon a variety of non-discriminatory factors including, but not limited to, job-related knowledge, skills, and experience, education, and geographic location. The role may be eligible for performance-based incentive compensation, and those details will be provided during the recruitment process.Primary Location: Ability to work fully onsite at posted location(s).1301 A Street 7th Floor Tacoma WA 98402Our Benefits:We are proud to offer a competitive total rewards package including base wages and comprehensive benefits.We offer eligible associates comprehensive healthcare coverage (medical, dental, and vision plans), a 401(k)-retirement savings plan with employer match for qualifying associate contributions, an employee assistance program, life insurance, disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, access to an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays. Benefit eligibility begins the first day of the month following the date of hire for associates who are regularly scheduled to work at least thirty hours weekly.Our Commitment to Diversity:Columbia Bank is an equal opportunity and affirmative action employer committed to employing, engaging, and developing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other applicable protected status or characteristics. If you require an accommodation to complete the application or interview(s), please let us know by email: [e-mail] .To Staffing and Recruiting Agencies:Our posted job opportunities are only intended for individuals seeking employment at Columbia Bank. Columbia Bank does not accept unsolicited resumes or applications from agencies and Columbia Bank will not be responsible for any fees related to unsolicited resume submissions. Staffing and recruiting agencies are not authorized to submit profiles, applications, or resumes to this site or to any Columbia Bank employee and any such submissions will be considered unsolicited unless requested directly by a member of the Talent Acquisition team.