B2B Growth Marketing Program Lead

Staples Advantage Canada; Framingham (MA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Flexible PTO

Discounts

Company 401(k) match

Job summary

Staples is seeking a Program Manager, Growth Marketing to lead end-to-end growth campaigns for Staples Business. You will orchestrate paid digital channels, collaborate with cross-functional teams, and translate data into actionable recommendations that improve acquisition, engagement, and ROI.

The role requires 5+ years in marketing or related fields, strong Excel and analytics experience, and a customer-first, collaborative mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent work experience.
• 5+ years of experience in marketing, consulting, finance, technology, economics, or related field.
• Experience managing and optimizing campaigns against KPIs (CPL, CAC, ROAS).
• Experience analyzing campaign performance data and delivering actionable insights.
• Experience collaborating with cross-functional teams and agency partners.
• Advanced Microsoft Excel skills.
• Experience using marketing analytics tools such as Adobe Analytics or Tableau.
• Ability to manage multiple campaigns or projects simultaneously.

Responsibilities

• Own the end-to-end execution of growth marketing campaigns across paid digital channels.
• Partner with marketing, creative, analytics, and agency teams to launch and optimize full-funnel campaigns.
• Contribute to media strategy development, including channel mix and budget allocation decisions.
• Manage campaign budgets, forecasts, and financial performance to maximize ROI.
• Define campaign KPIs and success metrics (CPL, CAC, ROAS).
• Analyze campaign data and translate insights into actionable recommendations.
• Design and execute test-and-learning initiatives across audiences, creative, channels, and bidding strategies.
• Ensure campaign tracking, measurement, and reporting are accurate and actionable.
• Stay current on industry trends and emerging technologies.
• Communicate campaign performance and business impact to stakeholders.

Skills

Media planning

Campaign optimization

Data-driven decisions

Communication

Project management

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent

Tools

Adobe Analytics

Tableau

Microsoft Excel

Job description

Staples is seeking a Program Manager, Growth Marketing to lead end-to-end growth campaigns for Staples Business. You will orchestrate paid digital channels, collaborate with cross-functional teams, and translate data into actionable recommendations that improve acquisition, engagement, and ROI.

The role requires 5+ years in marketing or related fields, strong Excel and analytics experience, and a customer-first, collaborative mindset.