Strategic Marketing Programs Lead

Carter Machinery; Mechanicsville (VA); On-site; USD 73,000 - 95,000; Full time

Benefits offered by this job

Health insurance

PTO

401(k) match

Tuition reimbursement

Job summary

Carter Machinery in Richmond, VA is seeking a Marketing Program Manager to lead data-driven marketing initiatives across business units, shaping campaigns and ensuring alignment with objectives. You will own planning, develop content, coordinate with design, photography, and digital assets, and measure MROI.

Travel within Carter’s service territory is required; a college degree and three years of marketing experience are preferred.

Qualifications

• Minimum of three years’ experience in a professional marketing environment or related field.
• College degree preferred.
• Valid driver’s license.
• Excellent driving record.
• Thorough understanding of foundational marketing processes and campaign development.
• Strong leadership skills and a commitment to teamwork.
• Strong interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships.
• Strong PC skills and the ability to self‑develop and adapt to changing technology.
• Willingness to travel throughout Carter’s service territory, including overnight stays.

Responsibilities

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems.
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals.
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI.
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program.
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action).
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials.
• Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success.
• Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media.
• Participate in and represent Marketing in regular meetings (virtual and face-to-face).
• As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms.
• Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results.
• Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures.
• Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives.
• Perform other related duties as assigned.

Skills

Marketing experience

Leadership

Interpersonal skills

Travel willingness

Communication skills

PC skills

Education

College degree preferred

Job description

Carter Machinery in Richmond, VA is seeking a Marketing Program Manager to lead data-driven marketing initiatives across business units, shaping campaigns and ensuring alignment with objectives. You will own planning, develop content, coordinate with design, photography, and digital assets, and measure MROI.

Travel within Carter’s service territory is required; a college degree and three years of marketing experience are preferred.