Marketing Program Lead: Drive Growth & Impact

Carter Machinery, Inc.; Richmond (VA); On-site; USD 73,000 - 95,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Paid time off

401(k) with match

Life and disability insurance

In-house training programs

Employee referral bonus

Tool allowances

Discounts on cellular service

Discounts on vehicles

Overtime eligibility

Shift differential

Job summary

Carter Machinery Co. Inc. seeks a Marketing Program Manager in Richmond, VA to lead data-driven marketing initiatives that align with business goals and drive maximum marketing ROI.

You will manage cross-functional plans, collaborate with Caterpillar partners, and guide content creation for multiple channels. This role requires strategic thinking, strong leadership, and the ability to travel within Carter’s service territory.

Qualifications

• Minimum of three years’ experience in a professional marketing environment or related field.
• Valid driver’s license.
• Excellent driving record.
• Thorough understanding of foundational marketing processes and campaign development.
• Strong leadership skills and a commitment to teamwork.
• Strong interpersonal skills with ability to connect with a range of subjects and personality types.
• Strong PC skills and ability to self-develop and adapt to changing technology.
• Willingness to travel throughout Carter’s service territory, including overnight stays.

Responsibilities

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems.
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals.
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members to deliver maximum MROI.
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program.
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs.
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials.
• Develop/repurpose content targeted at specific segments aligned with customer journeys to maximize customer success.
• Collaborate with Marketing team on photography, video, and graphic design assets for print, web, email, and social media.

Skills

Marketing strategy

Leadership

Interpersonal skills

Job description

Carter Machinery Co. Inc. seeks a Marketing Program Manager in Richmond, VA to lead data-driven marketing initiatives that align with business goals and drive maximum marketing ROI.

You will manage cross-functional plans, collaborate with Caterpillar partners, and guide content creation for multiple channels. This role requires strategic thinking, strong leadership, and the ability to travel within Carter’s service territory.