MARKETING PROGRAM MANAGER

Socket.dev; Mechanicsville (VA); On-site; USD 73,000 - 95,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) with company match

Paid time off

Job summary

Carter Machinery is seeking a Marketing Program Manager to lead marketing initiatives across business units in the Richmond and Salem, VA area. You will drive data-driven ideas, coordinate with Caterpillar partners, and oversee planning and execution to maximize marketing ROI.

Requirements include 3+ years in marketing, a college degree (preferred), and willingness to travel within Carter’s service territory. This role emphasizes leadership, collaboration, and effective communication.

Qualifications

• Minimum of three years’ experience in a professional marketing environment or related field.
• College degree preferred.
• Valid driver’s license.
• Excellent driving record.
• Willingness to travel throughout Carter’s service territory, including overnight stays.
• Strong leadership skills and a commitment to teamwork.
• Strong interpersonal skills and ability to connect with a range of subjects.

Responsibilities

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving business problems.
• Serve as marketing liaison and SME for designated business leaders and Caterpillar partners to ensure marketing alignment with objectives.
• Own annual marketing planning process and make recommendations based on past campaign performance.
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs.
• Build and submit creative briefs for marketing materials.
• Develop content targeted at specific segments aligned with customer journeys.
• Work with Marketing to ensure quality in photography, video, and graphic design assets.

Skills

Marketing strategy

Stakeholder management

Campaign planning

Leadership

Interpersonal skills

Travel willingness

Education

College degree preferred

Job description

Join a Company That’s Built to Elevate You.

At Carter Machinery, wedon’tjust offer jobs - we offer long-term careers defined by purpose, innovation, and impact.We’vebuilt an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whetheryou'returning a wrench, managing operations, or supporting customers, you play a vital role in powering industries thatmovesthe world forward.

Job Title:

Marketing Program Manager

Location:

Richmond, Virginia; Salem, Virginia

Starting Compensation Range:

$73,000 - $95,000 per year

What You Will Do:

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action)
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials
• Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success
• Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media
• Participate in and represent Marketing in regular meetings (virtual and face-to-face)
• As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms
• Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results
• Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures
• Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives
• Perform other related duties as assigned

What We’re Looking For:

• Minimum of three years’ experience in a professional marketing environment or related field
• College degree preferred
• Valid driver’s license
• Excellent driving record
• Thorough understanding of foundational marketing processes and campaign development
• Strong leadership skills and a commitment to teamwork
• Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Strong PC skills and the ability to self-develop and adapt to changing technology
• Willingness to travel throughout Carter’s service territory, including overnight stays

What Success Looks LikeInThis Role:

• Managing multiple business priorities and take a proactive approach to ensure on time delivery
• Active listening with excellent written and verbal communication skills
• Self-motivation, organization and detail-orientation
• Working independently and possessing ability to navigate multiple/changing priorities
• Promoting a positive customer and employee experience at all times
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Physical Requirements:

• Regularly required to sit and talk or hear
• Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
• Occasionally lift and/or move up to 20 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’llgain access to real learning, real advancement, and a real future in a companythat’sreshaping what it means to lead in our industry. Ifyou'relooking for purpose, possibilities, and a team that wins together - you belongatCarter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.