MARKETING PROGRAM MANAGER

Carter Machinery, Inc.; Richmond (VA); On-site; USD 73,000 - 95,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Paid time off

401(k) with match

Life and disability insurance

In-house training programs

Employee referral bonus

Tool allowances

Discounts on cellular service

Discounts on vehicles

Overtime eligibility

Shift differential

Job summary

Carter Machinery Co. Inc. seeks a Marketing Program Manager in Richmond, VA to lead data-driven marketing initiatives that align with business goals and drive maximum marketing ROI.

You will manage cross-functional plans, collaborate with Caterpillar partners, and guide content creation for multiple channels. This role requires strategic thinking, strong leadership, and the ability to travel within Carter’s service territory.

Qualifications

• Minimum of three years’ experience in a professional marketing environment or related field.
• Valid driver’s license.
• Excellent driving record.
• Thorough understanding of foundational marketing processes and campaign development.
• Strong leadership skills and a commitment to teamwork.
• Strong interpersonal skills with ability to connect with a range of subjects and personality types.
• Strong PC skills and ability to self-develop and adapt to changing technology.
• Willingness to travel throughout Carter’s service territory, including overnight stays.

Responsibilities

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems.
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals.
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members to deliver maximum MROI.
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program.
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs.
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials.
• Develop/repurpose content targeted at specific segments aligned with customer journeys to maximize customer success.
• Collaborate with Marketing team on photography, video, and graphic design assets for print, web, email, and social media.

Skills

Marketing strategy

Leadership

Interpersonal skills

Job description

Join a Company That’s Built to Elevate You.

At Carter Machinery, wedon’tjust offer jobs - we offer long-term careers defined by purpose, innovation, and impact.We’vebuilt an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whetheryou'returning a wrench, managing operations, or supporting customers, you play a vital role in powering industries thatmovesthe world forward.

Job Title:

Marketing Program Manager

Starting Compensation Range:

$73,000 - $95,000 per year

What You Will Do:

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action)
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials
• Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success
• Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media
• Participate in and represent Marketing in regular meetings (virtual and face-to-face)
• As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms
• Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results
• Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures
• Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives
• Perform other related duties as assigned

WhatWe’reLooking For:

• Minimum of three years’ experience in a professional marketing environment or related field
• Valid driver’s license
• Excellent driving record
• Thorough understanding of foundational marketing processes and campaign development
• Strong leadership skills and a commitment to teamwork
• Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Strong PC skills and the ability to self-develop and adapt to changing technology
• Willingness to travel throughout Carter’s service territory, including overnight stays

What Success Looks LikeInThis Role:

• Managing multiple business priorities and take a proactive approach to ensure on time delivery
• Active listening with excellent written and verbal communication skills
• Self-motivation, organization and detail-orientation
• Working independently and possessing ability to navigate multiple/changing priorities
• Promoting a positive customer and employee experience at all times
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Physical Requirements:

• Regularly required to sit and talk or hear
• Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
• Occasionally lift and/or move up to 20 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’llgain access to real learning, real advancement, and a real future in a companythat’sreshaping what it means to lead in our industry. Ifyou'relooking for purpose, possibilities, and a team that wins together - you belongatCarter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.