Strategic Marketing & Partnerships Lead, Diagnostics

Becton Dickinson; Franklin Lakes (NJ); On-site; USD 140,000 - 200,000; Full time

Job summary

BD is seeking a senior leader to drive instrument partnership strategy and new innovation marketing across diagnostics ecosystems. You will shape partner engagement, market frameworks, and go-to-market plans with cross-functional teams including R&D, Regulatory, and Quality.

The role emphasizes strategic analysis, stakeholder management, and execution across global initiatives to accelerate adoption of BD’s portfolio and detect opportunities in chronic disease and decentralized testing.

Qualifications

• Bachelor’s degree in business, marketing, science, engineering, healthcare, or related field required.
• MBA or other relevant advanced degree preferred.
• 8+ years of progressive experience in strategic marketing, business development, commercial strategy, product management, corporate strategy, or management consulting.

Responsibilities

• Lead strategy and engagement model for priority diagnostics partners, reference Labs, and IDNs.
• Define opportunities spanning technical compatibility, workflow integration, regulatory or clinical collaboration, co-development, co-marketing, and growth.
• Collaborate with R&D, Regulatory, Medical Affairs, Quality, and regional teams to translate requirements into testing plans and commercialization paths.
• Create partner account plans, executive engagement agendas, governance models, logs, and value-realization metrics.
• Monitor instrument roadmaps, assay menus, automation trends, and emerging tech to inform portfolio and innovation choices.
• Shape marketing strategy for new innovations with emphasis on chronic disease and wellness testing across decentralized settings.
• Map and prioritize partner ecosystem across collection devices, instrument companies, reference labs, health systems, and payers.
• Lead customer and partner discovery to understand analyte priorities, sample-volume needs, workflow constraints, patient experience, and barriers.

Skills

Strategic marketing

Business development

Commercial strategy

Product management

Corporate strategy

Management consulting

Education

Bachelor's degree in business, marketing, science, engineering, healthcare, or related field

MBA or other relevant advanced degree

Job description

BD is seeking a senior leader to drive instrument partnership strategy and new innovation marketing across diagnostics ecosystems. You will shape partner engagement, market frameworks, and go-to-market plans with cross-functional teams including R&D, Regulatory, and Quality.

The role emphasizes strategic analysis, stakeholder management, and execution across global initiatives to accelerate adoption of BD’s portfolio and detect opportunities in chronic disease and decentralized testing.