Global Product Marketing Leader – Diagnostics Lifecycle

Bio-Rad Laboratories, Inc.; Irvine (CA); Hybrid; USD 157,000 - 216,000; Full time

Job summary

Bio-Rad Laboratories, Inc. is seeking a Senior Manager, Global Product Marketing to drive growth and lifecycle management across the clinical quality control portfolio.

You will launch new products, optimize on-market performance, and guide obsolescence decisions while acting as the voice of the customer for your scope. You will translate franchise strategies into concrete product-line plans, develop commercial inputs, and collaborate with Market Access, Scientific Affairs, Regional Marketing,

Qualifications

• Bachelor's degree or equivalent in Marketing or related field.
• Advanced knowledge of marketing methodologies and practices.
• Ability to translate strategy into concrete product-line plans and objectives.
• Experience collecting and interpreting VOC, competitive information and usage data.

Responsibilities

• Drive day-to-day growth and lifecycle management of the clinical quality control portfolio.
• Launch execution, on-market growth, and obsolescence decisions.
• Translate franchise strategy into product-line plans and marketing inputs.
• Collaborate with Market Access, Scientific Affairs, Regional Marketing, and Supply Chain.
• Track KPIs and provide insights to stakeholders through dashboards.

Skills

Marketing strategy

Lifecycle management

Voice of customer

Market assessment

Cross-functional collaboration

Pricing guidance

Sales enablement

Product messaging

Education

Bachelor's degree in Marketing or equivalent

Advanced degree desirable (MBA/MPH/MS)

Job description

Bio-Rad Laboratories, Inc. is seeking a Senior Manager, Global Product Marketing to drive growth and lifecycle management across the clinical quality control portfolio.

You will launch new products, optimize on-market performance, and guide obsolescence decisions while acting as the voice of the customer for your scope. You will translate franchise strategies into concrete product-line plans, develop commercial inputs, and collaborate with Market Access, Scientific Affairs, Regional Marketing,