Senior Marketing Lead, Diagnostics Partnerships & Channels

Lgcgroup; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

LGC Group is seeking a Senior Marketing Manager, Distribution & Partnership Marketing to accelerate growth of the Diagnostics & Genomics portfolio through partnerships and distribution networks. You will translate global priorities into partner-ready campaigns, assets, and demand programs.

Role requires leadership across commercial, product, digital and regulatory teams, with a focus on compliant, measurable marketing within IVD and lab networks.

Qualifications

• Bachelors degree or equivalent in life sciences, marketing or related field.
• Significant experience in commercial marketing, channel marketing or demand generation.
• Ability to translate scientific and commercial information into value propositions.
• Experience developing campaign plans, sales enablement materials and performance reporting.

Responsibilities

• Lead co-marketing plans with strategic IVD platform providers, labs and distributors.
• Translate strategies into partner-specific messaging and assets.
• Develop partner enablement materials and launch assets.
• Own day-to-day marketing communications with priority partners.
• Develop regional channel marketing strategies with distributors and networks.
• Support sales accounts with trade programs and launch support.
• Build multi-channel demand generation and ABM programs for lab segments.
• Monitor market insights to identify growth opportunities and improve journeys.
• Lead cross-functional alignment to execute programmes with governance.
• Ensure compliance with healthcare, regulatory and quality requirements.

Skills

Channel marketing

Alliance marketing

Demand generation

Campaign planning

Sales enablement

Marketing communications

Education

Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, or related

Job description

LGC Group is seeking a Senior Marketing Manager, Distribution & Partnership Marketing to accelerate growth of the Diagnostics & Genomics portfolio through partnerships and distribution networks. You will translate global priorities into partner-ready campaigns, assets, and demand programs.

Role requires leadership across commercial, product, digital and regulatory teams, with a focus on compliant, measurable marketing within IVD and lab networks.