Senior Marketing Manager: Partnerships & Channel Growth

Agilent Diagnostics & Genomics Solutions; Alexandria (MN); On-site; USD 120,000 - 170,000; Full time

Job summary

LGC Diagnostics & Genomics seeks a Senior Marketing Manager for Strategic Partner and Alliance Marketing to accelerate growth via partnerships, distribution channels, and lab networks. You will translate global priorities into partner-ready value propositions and assets to support field execution.

Lead cross-functional teams, ensure compliant communications, and track ROI across programs, with national and international collaboration up to 40% travel.

Qualifications

• Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or related discipline.
• Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD or B2B health tech.
• Ability to translate scientific and commercial information into clear partner messaging and marketing assets.
• Experience developing campaign plans, launch support, and performance reporting for commercial stakeholders.
• Understanding of regulated marketing environments and governance in communications.

Responsibilities

• Lead co-marketing plans and joint initiatives with strategic partners and distributors.
• Translate global strategies into partner-specific messaging and value propositions.
• Develop partner enablement materials, campaign toolkits, and launch assets.
• Own day-to-day partner communications, performance reviews, and escalation of marketing requirements.

Education

Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or related discipline

Advanced degree, MBA or related qualification

Strong written and verbal communication skills

Proficiency with Office tools; CRM/marketing automation/analytics experience

Tools

CRM platforms

Marketing automation

Analytics tools

Project management tools

Job description

LGC Diagnostics & Genomics seeks a Senior Marketing Manager for Strategic Partner and Alliance Marketing to accelerate growth via partnerships, distribution channels, and lab networks. You will translate global priorities into partner-ready value propositions and assets to support field execution.

Lead cross-functional teams, ensure compliant communications, and track ROI across programs, with national and international collaboration up to 40% travel.