Strategic Marketing Measurement Analyst

NexTech Solutions; Memphis (TN); On-site; USD 75,000 - 110,000; Full time

Job summary

NexTech Solutions is seeking a Marketing Measurement Analyst in Memphis to partner with marketing and analytics teams. The role focuses on evaluating marketing performance and guiding investment decisions using robust measurement methods.

You will work on incrementality testing, experimentation, attribution, forecasting, and governance, delivering executive-ready insights and dashboards.

Qualifications

• Bachelor's degree in data analytics or related field.
• Experience in analytics, marketing analytics, or BI.
• Experience analyzing marketing performance across digital and traditional channels.
• Strong understanding of experimental design, hypothesis testing, and statistics.
• Experience with SQL for analytics and data investigation.
• Experience with Tableau, Power BI, or similar data visualization.
• Advanced Excel and data-manipulation skills.

Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, assets, and campaigns.
• Partner with stakeholders to establish testing strategies and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established methodologies.
• Validate and interpret test results to ensure statistical reliability and actionability.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine data sources to identify trends, opportunities, risks, and drivers.
• Interpret outputs from MMM, attribution, forecasting, and propensity models.
• Translate analyses into business recommendations and investment considerations.

Skills

SQL analytics

Tableau/Power BI

Adobe Analytics

Excel manipulation

Data storytelling

Executive communication

Cross-functional collaboration

Statistical concepts

Education

Bachelor's in Analytics/related field

Masters preferred

Tools

SQL IDEs

Power BI

Tableau

Adobe Analytics

Google Analytics

Python/R (pref)

Job description

NexTech Solutions is seeking a Marketing Measurement Analyst in Memphis to partner with marketing and analytics teams. The role focuses on evaluating marketing performance and guiding investment decisions using robust measurement methods.

You will work on incrementality testing, experimentation, attribution, forecasting, and governance, delivering executive-ready insights and dashboards.