Marketing Measurement Analyst

Saxon Global; Memphis (TN); On-site; USD 75,000 - 115,000; Full time

Job summary

Saxon Global in Memphis, TN is seeking a Marketing Measurement Analyst to support marketing analytics, measurement, experimentation, and business decision-making. This role will analyze performance and translate complex analytics into clear business recommendations.

You will develop measurement strategies, work with MMM, attribution, and incrementality, and build executive dashboards and data stories for non-technical stakeholders.

Qualifications

• Experience in Marketing Analytics / Marketing Measurement / Performance Analytics.
• Strong understanding of Media Mix Modeling (MMM)
• Attribution
• Incrementality Testing
• Statistical analysis & hypothesis testing
• Experience with Tableau, Power BI, or similar BI tools
• Experience analyzing digital and traditional marketing channels
• Strong data storytelling and stakeholder communication skills
• Experience working with large, complex, multi-source datasets
• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Business, Computer Science, or related field.

Responsibilities

• Develop and support marketing measurement and experimentation strategies.
• Analyze incrementality, attribution, causal impact, and campaign effectiveness.
• Interpret Media Mix Modeling (MMM), attribution, forecasting, audience, and propensity models.
• Perform statistical, exploratory, diagnostic, and scenario-based analysis.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Integrate and analyze large, complex datasets from multiple sources.
• Develop executive-ready dashboards, presentations, reports, and data stories.
• Establish measurement standards, KPIs, documentation, and governance practices.
• Support data validation, quality assurance, and reconciliation.
• Partner with Marketing, Data/Analytics, Data Engineering, QA, and external measurement teams.
• Explain analytical findings and recommendations to non-technical stakeholders.

Skills

Marketing Analytics

Marketing Measurement

Performance Analytics

Media Mix Modeling

Attribution

Incrementality Testing

Statistics

Hypothesis Testing

BI Tools

Marketing Channels

Data storytelling

Stakeholder communication

Education

Bachelor's degree in Analytics/Statistics/Economics/Mathematics/Business/CS

Tools

Tableau

Power BI

Python

R

Job description

Position : Marketing Measurement Analyst

Location: Memphis, TN – Onsite

Schedule: Monday–Friday, 9:00 AM–5:00 PM

Relocation: Open to candidates willing to relocate

Job Overview

Client is looking for a Marketing Measurement Analyst to support marketing analytics, measurement, experimentation, and business decision-making. This role will analyze marketing performance, interpret measurement models, and translate complex analytics into clear business recommendations.

Key Responsibilities

• Develop and support marketing measurement and experimentation strategies.
• Analyze incrementality, attribution, causal impact, and campaign effectiveness.
• Interpret Media Mix Modeling (MMM/CAM), attribution, forecasting, audience, and propensity models.
• Perform statistical, exploratory, diagnostic, and scenario-based analysis.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Integrate and analyze large, complex datasets from multiple sources.
• Develop executive-ready dashboards, presentations, reports, and data stories.
• Establish measurement standards, KPIs, documentation, and governance practices.
• Support data validation, quality assurance, and reconciliation.
• Partner with Marketing, Data/Analytics, Data Engineering, QA, and external measurement teams.
• Explain analytical findings and recommendations to non-technical stakeholders.

Must-Have Skills

• Experience in Marketing Analytics / Marketing Measurement / Performance Analytics.
• Strong understanding of:
• Media Mix Modeling (MMM)
• Attribution
• Incrementality Testing
• Statistical analysis & hypothesis testing
• Experience with Tableau, Power BI, or similar BI tools.
• Experience analyzing digital and traditional marketing channels.
• Strong data storytelling and stakeholder communication skills.
• Experience working with large, complex, multi-source datasets.
• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Business, Computer Science, or related field.

Nice to Have

• Python or R
• Marketing forecasting
• Customer/audience analytics
• Master's degree in Analytics, Statistics, Economics, Data Science, or related field