Marketing Measurement Analyst

Nextech; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Nextech in Memphis, TN is seeking a Marketing Measurement Analyst to serve as a strategic analytics partner, guiding investment decisions through rigorous measurement of marketing performance. This role blends analytics, experimental design, and business intelligence to translate complex findings into actionable recommendations.

You will support incrementality testing, attribution, forecasting, and measurement governance.

Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, creative assets, and campaigns.
• Partner with stakeholders to establish testing strategies, experimental frameworks, and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established measurement methodologies.
• Validate and interpret test results to ensure findings are statistically reliable and actionable.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine multiple data sources to identify performance trends, opportunities, risks, and underlying drivers.
• Interpret outputs from Media Mix Modeling, attribution solutions, forecasting models, audience analytics, and propensity models.

Job description

Job Title: Marketing Measurement Analyst
Location: Memphis, Tennessee – Onsite

Overview

The Marketing Measurement Analyst will serve as a strategic analytics partner, helping evaluate marketing performance and guide future investment decisions. This role combines marketing measurement expertise, statistical reasoning, experimentation, and business intelligence to turn complex analytical findings into clear, actionable recommendations.

The analyst will support initiatives involving incrementality testing, experimental design, attribution, audience analytics, forecasting, and measurement governance. This is a hands-on measurement and decision-support role rather than a data engineering, production machine learning, campaign execution, or media buying position.

Key Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, creative assets, and campaigns.
• Partner with stakeholders to establish testing strategies, experimental frameworks, and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established measurement methodologies.
• Validate and interpret test results to ensure findings are statistically reliable and actionable.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine multiple data sources to identify performance trends, opportunities, risks, and underlying drivers.
• Interpret outputs from Media Mix Modeling, attribution solutions, forecasting models, audience analytics, and propensity models.