Marketing Measurement Analyst

NexTech Solutions; Memphis (TN); On-site; USD 75,000 - 110,000; Full time

Job summary

NexTech Solutions is seeking a Marketing Measurement Analyst in Memphis to partner with marketing and analytics teams. The role focuses on evaluating marketing performance and guiding investment decisions using robust measurement methods.

You will work on incrementality testing, experimentation, attribution, forecasting, and governance, delivering executive-ready insights and dashboards.

Qualifications

• Bachelor's degree in data analytics or related field.
• Experience in analytics, marketing analytics, or BI.
• Experience analyzing marketing performance across digital and traditional channels.
• Strong understanding of experimental design, hypothesis testing, and statistics.
• Experience with SQL for analytics and data investigation.
• Experience with Tableau, Power BI, or similar data visualization.
• Advanced Excel and data-manipulation skills.

Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, assets, and campaigns.
• Partner with stakeholders to establish testing strategies and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established methodologies.
• Validate and interpret test results to ensure statistical reliability and actionability.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine data sources to identify trends, opportunities, risks, and drivers.
• Interpret outputs from MMM, attribution, forecasting, and propensity models.
• Translate analyses into business recommendations and investment considerations.

Skills

SQL analytics

Tableau/Power BI

Adobe Analytics

Excel manipulation

Data storytelling

Executive communication

Cross-functional collaboration

Statistical concepts

Education

Bachelor's in Analytics/related field

Masters preferred

Tools

SQL IDEs

Power BI

Tableau

Adobe Analytics

Google Analytics

Python/R (pref)

Job description

Job Title: Marketing Measurement Analyst

Location: Memphis, Tennessee Onsite

Overview

The Marketing Measurement Analyst will serve as a strategic analytics partner, helping evaluate marketing performance and guide future investment decisions. This role combines marketing measurement expertise, statistical reasoning, experimentation, and business intelligence to turn complex analytical findings into clear, actionable recommendations.

The analyst will support initiatives involving incrementality testing, experimental design, attribution, audience analytics, forecasting, and measurement governance. This is a hands-on measurement and decision-support role rather than a data engineering, production machine learning, campaign execution, or media buying position.

Key Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, creative assets, and campaigns.
• Partner with stakeholders to establish testing strategies, experimental frameworks, and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established measurement methodologies.
• Validate and interpret test results to ensure findings are statistically reliable and actionable.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine multiple data sources to identify performance trends, opportunities, risks, and underlying drivers.
• Interpret outputs from Media Mix Modeling, attribution solutions, forecasting models, audience analytics, and propensity models.
• Perform diagnostic, exploratory, and scenario-based analyses in support of business questions and strategic initiatives.
• Translate analytical findings into business recommendations, decision frameworks, and investment considerations.
• Connect channel-level insights to broader marketing and organizational performance.
• Help stakeholders understand the strengths, limitations, and appropriate applications of different measurement approaches.
• Support forecasting validation, scenario planning, and marketing investment evaluation.
• Promote consistent use of marketing KPIs, measurement standards, and analytical best practices.
• Develop and maintain measurement documentation, business rules, and analytical playbooks.
• Perform data validation, quality assurance, and reconciliation across complex marketing datasets.
• Collaborate with data engineering, technology, analytics, marketing, and external measurement partners to improve analytics readiness.
• Create executive-ready presentations, dashboards, reports, and narratives that communicate findings to technical and non-technical audiences.
• Develop educational materials, case studies, and training resources that strengthen marketing measurement literacy.

Required Qualifications

• Bachelors degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.
• Professional experience in analytics, marketing analytics, performance measurement, business intelligence, or a related discipline.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Strong understanding of experimental design, hypothesis testing, measurement methodologies, statistical concepts, and performance analytics.
• Experience working with large, complex datasets assembled from multiple sources.
• Ability to conduct exploratory, diagnostic, and scenario-based analysis.
• Experience using SQL for analytics and data investigation.
• Experience with Tableau, Power BI, or a similar data visualization platform.
• Experience with Adobe Analytics, Google Analytics, or an equivalent analytics platform.
• Advanced Excel and data-manipulation skills.
• Experience using visualization and analytics tools to communicate insights and recommendations.
• Demonstrated ability to translate complex analyses into actionable business recommendations.
• Strong data storytelling, stakeholder management, and executive communication skills.
• Ability to explain advanced measurement concepts clearly to non-technical stakeholders.
• Ability to collaborate effectively across marketing, analytics, data, and technology functions.

Preferred Qualifications

• Masters degree in Analytics, Statistics, Economics, Business, Marketing Analytics, Data Science, or a related field.
• Experience supporting or interpreting Media Mix Modeling, attribution, incrementality testing, or causal measurement programs.
• Experience with marketing forecasting and performance measurement frameworks.
• Experience using Python, R, or another analytical programming language.
• Experience with Alteryx, Tableau Prep, or a similar data preparation and transformation tool.
• Experience working with media, audience, customer, or fundraising datasets.
• Familiarity with cloud analytics environments and modern marketing measurement ecosystems.