Marketing Analytics & Measurement Leader

ALSAC/St. Jude Children's Research Hospital; Memphis, Northern (TN, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Core Medical Coverage

401K Retirement Plan

Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

Job summary

ALSAC is seeking a Sr Director of Marketing Analytics and Data Science to lead marketing measurement strategy across channels from Memphis. You will manage a team of data scientists and analysts, and partner with Finance, Brand Marketing, Audience Strategy, and Performance Marketing.

You will drive MMM and MTA initiatives, guide budget decisions, and deliver real-time dashboards to leadership, ensuring ROI and alignment with organizational goals.

Qualifications

• Bachelor's degree required; MBA or master's degree preferred in Marketing, Data Science, Statistics, or related field.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.

Responsibilities

• Capability Ownership: Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
• Data-Driven Strategy: Champion the use of MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions.
• Analytics Leadership: Lead a team of 8-12 data scientists and analysts, fostering innovation, collaboration, and professional growth.
• Testing and Experimentation: Spearhead A/B testing and incrementality lift testing initiatives to optimize marketing tactics across channels.
• Reporting & Dashboards: Develop real-time dashboards and reporting solutions to provide leadership and cross-functional teams with actionable insights.

Skills

MMM solutions

MTA solutions

Google Analytics

SQL

Python

R

Tableau

Leadership

Budget management

Education

Bachelor's degree; MBA or master's preferred

Tools

Nielsen

Neustar

Tableau

Job description

ALSAC is seeking a Sr Director of Marketing Analytics and Data Science to lead marketing measurement strategy across channels from Memphis. You will manage a team of data scientists and analysts, and partner with Finance, Brand Marketing, Audience Strategy, and Performance Marketing.

You will drive MMM and MTA initiatives, guide budget decisions, and deliver real-time dashboards to leadership, ensuring ROI and alignment with organizational goals.