Marketing Measurement & Analytics Analyst

Nextech; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Nextech in Memphis, TN is seeking a Marketing Measurement Analyst to serve as a strategic analytics partner, guiding investment decisions through rigorous measurement of marketing performance. This role blends analytics, experimental design, and business intelligence to translate complex findings into actionable recommendations.

You will support incrementality testing, attribution, forecasting, and measurement governance.

Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, creative assets, and campaigns.
• Partner with stakeholders to establish testing strategies, experimental frameworks, and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established measurement methodologies.
• Validate and interpret test results to ensure findings are statistically reliable and actionable.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine multiple data sources to identify performance trends, opportunities, risks, and underlying drivers.
• Interpret outputs from Media Mix Modeling, attribution solutions, forecasting models, audience analytics, and propensity models.

Job description

Nextech in Memphis, TN is seeking a Marketing Measurement Analyst to serve as a strategic analytics partner, guiding investment decisions through rigorous measurement of marketing performance. This role blends analytics, experimental design, and business intelligence to translate complex findings into actionable recommendations.

You will support incrementality testing, attribution, forecasting, and measurement governance.