Strategic Marketing Manager – Homebuilding Growth

Colonial Group; San Antonio (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employee Home Ownership Program

Employer paid benefits

Employer sponsored 401k

Continuing education support

Job summary

Empire Communities in San Antonio, TX, seeks a Marketing Manager to develop and execute the division's marketing strategy, driving traffic, leads, and growth across advertising, digital marketing, and campaigns. You will partner with leadership and cross-functional teams to support community launches and brand consistency.

The role requires 5–10 years in homebuilding or related marketing, with strong analytics and vendor management skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–10 years of homebuilding/real estate marketing experience.
• Proven track record in driving traffic, leads, and growth.

Responsibilities

• Develop and execute divisional marketing strategies to drive qualified traffic.
• Manage divisional advertising, digital marketing, social media, and PR.
• Analyze market trends and campaign performance to optimize results.
• Partner with leadership to plan community launches and promotions.
• Oversee website content, listings, and brand consistency.

Skills

Marketing strategy

Campaign management

Digital marketing

CRM (Salesforce)

Budget management

Analytics & reporting

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketing automation

Website management tools

Digital analytics tools

Job description

Empire Communities in San Antonio, TX, seeks a Marketing Manager to develop and execute the division's marketing strategy, driving traffic, leads, and growth across advertising, digital marketing, and campaigns. You will partner with leadership and cross-functional teams to support community launches and brand consistency.

The role requires 5–10 years in homebuilding or related marketing, with strong analytics and vendor management skills.