Marketing Lead for Home Communities & Growth

View Homes LLC; El Paso (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

View Homes LLC is seeking a Marketing Manager to lead strategic campaigns that drive brand awareness, community traffic, lead generation, and home sales across its communities. You will collaborate with sales, construction, and leadership to ensure consistent branding, strong market presence, and measurable marketing performance.

Responsibilities include managing digital and offline campaigns, supporting launches, optimizing campaigns, and overseeing listings and lead routing platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required.

Responsibilities

• Develops and executes comprehensive marketing plans for View Homes communities.
• Plans, manages, and optimizes campaigns across digital, print, social media, email, signage, and events.
• Supports new community launches, model openings, and grand opening events.
• Ensures marketing strategies align with sales goals, market conditions, and buyer demographics.
• Manages digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
• Oversees online listings, community websites, and lead routing platforms (CRM, MLS, Zillow, Realtor.com).
• Analyzes lead performance and conversion metrics to improve traffic and sales outcomes.
• Maintains and protects the View Homes brand across all markets and materials.

Skills

Marketing strategy

Campaign management

Digital marketing

Lead generation

Analytics

Communication

Project management

Team collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business/Communications

Tools

CRM systems

Marketing automation

Real estate listing platforms

Job description

View Homes LLC is seeking a Marketing Manager to lead strategic campaigns that drive brand awareness, community traffic, lead generation, and home sales across its communities. You will collaborate with sales, construction, and leadership to ensure consistent branding, strong market presence, and measurable marketing performance.

Responsibilities include managing digital and offline campaigns, supporting launches, optimizing campaigns, and overseeing listings and lead routing platforms.