Marketing Manager - Empire Homes

Colonial Group; San Antonio (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employee Home Ownership Program

Employer paid benefits

Employer sponsored 401k

Continuing education support

Job summary

Empire Communities in San Antonio, TX, seeks a Marketing Manager to develop and execute the division's marketing strategy, driving traffic, leads, and growth across advertising, digital marketing, and campaigns. You will partner with leadership and cross-functional teams to support community launches and brand consistency.

The role requires 5–10 years in homebuilding or related marketing, with strong analytics and vendor management skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–10 years of homebuilding/real estate marketing experience.
• Proven track record in driving traffic, leads, and growth.

Responsibilities

• Develop and execute divisional marketing strategies to drive qualified traffic.
• Manage divisional advertising, digital marketing, social media, and PR.
• Analyze market trends and campaign performance to optimize results.
• Partner with leadership to plan community launches and promotions.
• Oversee website content, listings, and brand consistency.

Skills

Marketing strategy

Campaign management

Digital marketing

CRM (Salesforce)

Budget management

Analytics & reporting

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketing automation

Website management tools

Digital analytics tools

Job description

Your Impact at Empire

The Marketing Manager is responsible for developing, executing, and managing the Division's marketing strategy and initiatives to support traffic generation, brand awareness, community visibility, and sales objectives. This role oversees advertising, digital marketing, lead generation programs, model home presentation, and market research efforts while ensuring brand consistency across all divisional marketing channels. The Marketing Manager partners closely with Division leadership, Sales, Operations, Land Acquisition, Finance, and Corporate Sales & Marketing teams to support community launches, drive qualified traffic, and contribute to the Division's growth and profitability.

This role is located in the San Antonio, TX division.

What We Are Looking For:

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
• 5-10 years of progressive marketing experience within the homebuilding, residential real estate, or related industry
• Proven track record of developing and executing successful marketing campaigns that drive traffic, lead generation, brand awareness, and business growth.
• Strong experience in digital marketing, advertising, social media management, content development, email marketing, and campaign analytics.
• Proficiency with CRM systems (Salesforce preferred), marketing automation platforms, website management tools, and digital analytics.
• Knowledge of residential real estate, consumer buying behaviors, market research, and competitive positioning within the homebuilding industry.
• Excellent communication, project management, presentation, and vendor management skills with the ability to collaborate effectively across multiple departments.
• Strong analytical and organizational skills with the ability to manage multiple projects, budgets, deadlines, and priorities simultaneously.

Why Join Empire?

Joining Empire isn’t just about finding a job; it’s about establishing a meaningful connection with the work you do. Just as every nail driven and every beam laid sets the stage for creating a home, at Empire, we believe our employees lay the foundation for us to do great work and Fuel Growth in People and Places.

Here are some exclusive offerings at Empire that we are really excited about – and we think you’ll appreciate too:

• Opportunity to collaborate with other skilled and visionary professionals.
• Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
• Enjoy peace of mind with our employer paid benefits.
• Invest in your future with employer sponsored 401k plans.
• Keep growing your career with continuing education support and opportunities for learning & development.
• Join a company that believes your time outside of work is just as important as your time inside work.

What You’ll Be Doing Each Day

• Develop and execute divisional marketing strategies and campaigns to drive qualified traffic, support community sales goals, and enhance brand awareness.
• Manage all divisional advertising, digital marketing, social media, email marketing, public relations, signage, and promotional efforts.
• Analyze market trends, competitive activity, customer demographics, lead generation results, and campaign performance metrics to optimize marketing effectiveness.
• Partner with Division leadership and Sales teams to develop community launch plans, grand openings, promotions, and ongoing traffic-generation initiatives.
• Oversee the Division's website content, digital listings, online reputation management, model home merchandising, and brand consistency across all marketing channels.
• Manage relationships with advertising agencies, media partners, digital vendors, and other marketing service providers to ensure quality, performance, and budget compliance.
• Develop and manage divisional marketing budgets, monitor return on investment, and identify opportunities to improve lead generation, traffic conversion, and overall marketing performance.

Who We Are

We are one of North America’s largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, Tennessee, and Colorado.

There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Our purpose is Fueling Growth in People and Places and your experiences at Empire will take you where you want to grow.

Empire Communities is an equal employment opportunity employer and does not discriminate based on age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons.