Marketing Manager

D.R. Horton - Multifamily

Atlanta (GA)

On-site

USD 90,000 - 120,000

Full time

7 days ago

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Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Employee stock purchase plan

Flexible spending accounts

Life & disability insurance

Vacation and holidays

Job summary

D.R. Horton, Inc. is seeking a Marketing Manager to plan and execute divisional marketing initiatives that support home sales, lead generation, and brand consistency.

You will oversee day-to-day marketing operations across digital and traditional channels, coordinate campaigns, and collaborate with Sales, Operations, and external vendors to meet divisional goals. The role involves managing budgets, ensuring compliance with branding standards, and driving reporting and performance analysis to

Qualifications

Bachelor’s degree in Marketing or related field.
Minimum of 5 years of marketing experience.
Experience managing advertising campaigns and vendor relationships.
Knowledge of marketing principles, branding standards, and lead generation.

Responsibilities

Develop and implement divisional marketing plans and campaigns.
Coordinate creation and distribution of marketing materials (brochures, signage, emails, etc.).
Manage divisional digital marketing activities including website updates and paid campaigns.
Monitor campaign performance and adjust based on data trends.
Manage relationships with advertising agencies, printers, photographers, and vendors.
Review and maintain marketing budgets and ensure compliance with procedures.
Collaborate with Sales, Construction, Land, and Operations for community openings and marketing initiatives.
Ensure all materials comply with branding, Fair Housing, licensing, and legal guidelines.
Analyze local market trends to inform opportunities and positioning.

Skills

Marketing analytics

Digital marketing

Budget administration

Vendor management

Project coordination

Lead generation

Brand consistency

Microsoft Office

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Job description

Job Description - Marketing Manager (2604837)

Job Description

Marketing Manager - 2604837

Description

D.R. Horton, Inc., the largest homebuilder in the U.S . was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Marketing Manager. The right candidate will plan and implement marketing initiatives that support home sales, lead generation, community visibility, and brand consistency within the division. This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives.

Essential Duties and Responsibilities

Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns

Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials

Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing

Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments

Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget

Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures

Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives

Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines

Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies

Contribute to the strategic planning and execution of new community launches

Manage community product mix to optimize market appeal and overall streetscape diversity

Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement

Prepare and deliver reporting, tracking and performance analysis

Support MLS-related activities

Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities

Supervises 2 or more employees

Qualifications

Education and/or Experience

Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field required

Minimum of 5 years of marketing experience required

Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships

Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices

Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis

Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential

Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications

Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision