Strategic Marketing Leader, Protection Solutions

New York Life Insurance Co.

New York (NY)

Hybrid

USD 140,000 - 185,000

Full time

3 days ago

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Job summary

New York Life Insurance Co. is seeking a dynamic marketer to shape go-to-market strategies for its Protection Solutions portfolio, including Life Insurance, Individual Disability Insurance, and Long-Term Care Insurance.

This role partners with product, sales, and distribution to translate priorities into integrated marketing strategies that drive growth and deepen consumer engagement. Ideal candidates have 10+ years in financial services marketing, strong cross-functional leadership, and a track

Qualifications

Ten or more years of marketing experience in financial services or highly regulated industries.
Experience in life insurance marketing strongly preferred; broader protection products desirable.
Proven ability to develop and execute go-to-market strategies, including launches, campaigns, and messaging.
Strong consumer marketing understanding with ability to simplify complex products.
Experience partnering with product management, sales, and distribution to drive growth.

Responsibilities

Lead the development and execution of comprehensive go-to-market strategies across Protection Solutions, including Life Insurance and Long-Term Care.
Serve as a senior strategic marketing partner to leadership, product teams, and distribution partners.
Translate priorities into integrated marketing programs to increase awareness, engagement, and sales.
Develop compelling product positioning, messaging, and collateral that explain protection concepts.
Collaborate with cross-functional teams to drive market activation from planning through execution.