Corporate Vice President, Product Solutions Senior Marketing Manager

New York Life Insurance Co.; New York (NY); On-site; USD 140,000 - 185,000; Full time

Job summary

New York Life Insurance Co. is seeking a dynamic marketer to shape go-to-market strategies for its Protection Solutions portfolio, including Life Insurance, Individual Disability Insurance, and Long-Term Care Insurance.

This role partners with product, sales, and distribution to translate priorities into integrated marketing strategies that drive growth and deepen consumer engagement. Ideal candidates have 10+ years in financial services marketing, strong cross-functional leadership, and a track

Qualifications

• Ten or more years of marketing experience in financial services or highly regulated industries.
• Experience in life insurance marketing strongly preferred; broader protection products desirable.
• Proven ability to develop and execute go-to-market strategies, including launches, campaigns, and messaging.
• Strong consumer marketing understanding with ability to simplify complex products.
• Experience partnering with product management, sales, and distribution to drive growth.

Responsibilities

• Lead the development and execution of comprehensive go-to-market strategies across Protection Solutions, including Life Insurance and Long-Term Care.
• Serve as a senior strategic marketing partner to leadership, product teams, and distribution partners.
• Translate priorities into integrated marketing programs to increase awareness, engagement, and sales.
• Develop compelling product positioning, messaging, and collateral that explain protection concepts.
• Collaborate with cross-functional teams to drive market activation from planning through execution.

Skills

Go-to-market strategy

Consumer marketing

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in marketing, business, communications, finance, or related field

MBA preferred

Job description

Role Overview

New York Life is seeking a dynamic and experienced marketer to shape and drive go-to-market strategies for its Protection Solutions portfolio, including Life Insurance, Individual Disability Insurance, and Long-Term Care Insurance. This role will serve as a senior strategic marketing partner to the protection lines of business, responsible for translating business, product, and distribution priorities into integrated marketing strategies that strengthen New York Life's position in the market, support our sales force, deepen consumer engagement, and drive business growth.

This individual will be responsible for developing and executing marketing strategies across the protection portfolio, including product positioning and value propositions, targeted campaigns, consumer-facing marketing collateral, product launches, and sales enablement programs. This role requires a strong ability to understand complex financial and insurance products and translate them into clear, compelling marketing strategies and messages that resonate with consumers and enable effective sales conversations.

The Product Solutions Senior Marketing Manager will serve as a strategic marketing partner with both the product development and sales teams, bringing marketing expertise, consumer and market insights, and a strong point of view on how New York Life can most effectively bring its protection solutions to market.

The ideal candidate brings significant financial services marketing experience, with life insurance or broader protection-product marketing experience strongly preferred, as well as demonstrated success developing and executing marketing strategies in a complex, highly regulated organization.

This is a dynamic role for an experienced marketer who combines strategic thinking with the ability to drive hands‑on execution, operates with a high degree of independence and ownership, and is skilled at influencing and aligning stakeholders across a complex organization.

What You'll Do

• Lead the development and execution of comprehensive go‑to‑market strategies across New York Life's Protection Solutions portfolio, including Life Insurance, Individual Disability Insurance, and Long-Term Care Insurance.
• Serve as a senior strategic marketing partner and thought partner to Protection Solutions leadership, product teams, and sales and distribution partners, bringing a strong marketing perspective to business priorities, growth opportunities, and go‑to‑market decisions.
• Translate business and product priorities into integrated marketing strategies and programs designed to increase awareness, engagement, consideration, and sales across New York Life's protection solutions.
• Develop compelling product positioning, messaging, value propositions, and consumer-facing collateral that simplify complex protection concepts, articulate New York Life's differentiated value, and help consumers understand how protection solutions address important financial needs.
• Develop and execute targeted, integrated marketing campaigns across appropriate channels and audience segments, leveraging consumer insights, financial needs, life events, and other relevant segmentation opportunities.
• Partner closely with product teams on new product launches, product enhancements, pricing or feature changes, and other key business initiatives, developing the marketing strategy and driving a coordinated approach from planning through market activation.
• Collaborate with sales and distribution partners to understand field needs and develop marketing programs, content, tools, and sales enablement strategies that help drive product adoption and support productive client conversations.
• Bring a strong consumer, market, and competitive perspective to the business, using consumer insights, category trends, competitive activity, and emerging marketing practices to identify opportunities and inform marketing recommendations.
• Partner across Marketing and with product, sales, distribution, digital, legal, compliance, analytics, and other cross‑functional teams to drive initiatives from strategy through execution, ensuring programs are aligned to business priorities and effectively delivered.
• Establish clear objectives and measures of success for key marketing initiatives, using performance data and insights to optimize programs, inform future strategies, and demonstrate business impact.

What You'll Bring

• 10+ years of marketing experience, with significant experience in financial services, insurance, or another complex and highly regulated industry.
• Experience in life insurance marketing strongly preferred; experience across life insurance, disability insurance, long‑term care insurance, or other protection‑oriented financial products is highly desirable.
• Demonstrated experience developing and executing go‑to‑market strategies for financial products, including product launches, campaigns, positioning, messaging, and ongoing product marketing.
• Strong understanding of consumer marketing, with experience developing targeted campaigns, content, collateral, positioning, and value propositions that make complex products understandable, relevant, and compelling.
• Experience partnering closely with product management, sales, and distribution organizations, with a strong understanding of how marketing can support consumer engagement, sales effectiveness, and business growth.
• Proven ability to operate as a senior individual contributor, independently owning complex initiatives and building strong relationships with and influencing senior leaders and cross‑functional stakeholders in a matrixed organization.
• Strong strategic and analytical skills, with the ability to use consumer insights, market intelligence, competitive information, and performance data to inform marketing strategies and connect marketing activity to measurable business outcomes.
• Excellent written and verbal communication skills, with the ability to simplify complex financial concepts and develop clear, compelling, audience‑focused messaging.
• Strong project management and organizational skills, with the ability to manage multiple priorities and drive work from strategy through execution with a high degree of independence, initiative, judgment, and accountability.
• Bachelor's degree in marketing, business, communications, finance, or a related field. MBA preferred.

#LI - EM1

#LI - HYBRID

Job Level: LEVELPF5

Pay Transparency

• Salary Range: $140,000 - $185,000
• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No
• Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus.
• In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 95065